Facebook has a worldwide user base. Because of this, you can reach people all over the world. Like the idea of marketing on Facebook? Read on for some great tips you can use.

Market your business and product on Facebook successfully by having a page that stands out from the crowd. You may do this through your choice of page color and the addition of graphics. Most users on Facebook are visual.

When you utilize Facebook Offers, you are able to promote freebies and contests you’re running on your site. Set up your offer and switch it to Promoted Post via your Wall. If the offer is especially awesome, consider promoting it to Facebook in general as opposed to just your following.

If you want to only target current customers, use “custom audiences”. Your conversion rate will be better and your campaign will be less expensive as a result.

Consider buying some Facebook ads. You can alter your ad to your customer base to maximize profit. You can work within a certain budget, doing as little or as much as you desire. Additionally, you don’t have to make a commitment that’s long-term. Whenever you would like to end your ad, you can.

Try holding a giveaway to boost interest in your Facebook page. Provide a freebie to those who sign up for a mailing list or even just to click “Like”. It will not cost you much money, but the communication opportunity with customers is invaluable.

In exchange for a “like”, give your visitor a reward. Likes can get your Facebook page a lot of new attention. Try to give a way free items if they are going to ‘like’ your Facebook page. A contest is a good idea as is a coupon or discount. People find it easy to click if the offer is for an appealing item they would like.

In conclusion, all sorts of people use Facebook. Using Facebook to convey your marketing message could surprise you with great results. Using the tips you’ve read here will give you a great start.