There are thousands of people who consider themselves experts at Facebook marketing who would love to tell you the best way to go about it. These ideas may sound tempting, but they are not the best way to create a great marketing strategy. This article highlights all you need in order to be a success.

Your posts should always be professional when you are using Facebook marketing. While social media is known for being more relaxed, your business should always come across in a professional way. People will trust and respect your business and what you have to say if you maintain a professional tone.

Consider Facebook ads. Just posting normally isn’t going to do all that much in terms of promoting a product or service compared to having an ad taken out. To achieve real results deep into your customer base, Facebook ads may be ideal. They generally do not cost a lot, and they can help you a lot.

Utilizing “custom audiences”, email addresses of current customers can be uploaded to target all your ads just towards them. This boosts your conversion rates and keeps down your campaign costs as many people advertise to change their leads into full sales on the site.

Richard Vanderhurst agrees building a fan base is the first step in marketing through Facebook. That means you really shouldn’t put too much investment into marketing products or promotions there until you have at least 5,000 fans. When you reach that goal, you get more followers from promotions.

Be careful about posting about your own business away from your personal pages. You can receive a great deal of attention when you post on other Facebook pages. But really consider whether it’s the type of attention that’s best, overall. Post to other Facebook pages when you have something worthwhile to say. Don’t ever spam people.

Do not follow the Facebook marketing trends out there. Thankfully you got some solid advice from the above article and not just trends. By using these tips, you will have a successful campaign and increase your profits.