Tag Archives: mobile phones

Richard Vanderhurst

Mobile Marketing Tips And Advice You Can Use!

Mobile marketing is currently a very trendy and acceptable way to mass market your products or services. Read on for some tips on how to use mobile marketing to your advantage.

You should begin your mobile marketing efforts by constructing a database. Resist the temptation to merely accumulate a large volume of cellular numbers and incorporate them into your mobile marketing attempts. It is advisable to attain permission from involved parties before you incorporate such tactics. Ask your existing online customers to join your mobile database, and give them a coupon for referring friends.

When you link your mobile marketing ads back to your website, it’s important to supply links that work for both older mobile phone browsers and the newer smart phone and tablet browsers. Remember only a small portion of mobile phones can use flash, so if your standard website has flash on it, link to version mobile only.

Do not randomly message your clients. If you contact your customers, make sure you are contacting them with a purpose. Nothing will crash your marketing campaign faster than annoying your customers with random things. You are not your client’s friend, so be precise and to the point with any message that you send to them.

Send out coupons or offers to your customers via text or MMS. Include promo codes within the coupons themselves to make it easier for customers. Using special tracking codes, you can link these coupons to your website. Established customers appreciate coupons as rewards, and they are also a great way to entice new customers.

Even though your goal with most marketing plans is to increase your customer base, you must remember that with mobile marketing you are working to maintain customers instead. They will be more open to your text messages and emails than new, potential customers. Too many texts or messages to new customers can backfire. Most possible new customers will see your messages as spam.

Maximize the potential of your regular website. When you advertise your mobile application on your website, you will increase your traffic. Once they visit your site, they’ll see how much easier it is to reach you when they are busy and on the go.

The most effective mobile marketing strategies implement changes gradually. Do not rush things and launch a campaign without studying your market first. Keep trends going, such as texting to calling to videos and so on so that you can continually expand your network through social interaction. Use everything at your disposal.

Maps and directions should be easy to use. When people are on the road, they usually have their mobile phones. That is when they might access a map. Be easily accessible. Make sure your maps look good on mobile devices and show up well when you do a mobile search. Your link should allow the visitor to see Google Maps and get directions.

To improve your mobile marketing, remember to use search engine optimization techniques on your mobile websites. Streamline your mobile website, and use mobile specific SEO techniques. Get advice from Google and other mobile marketers.

When you are running a big sale or event on your website, promote it via your mobile marketing list a few hours previous to the event’s start. If the event happens early in the morning, send out the information the night before. This is a good way to let your customers know something exciting is happening that they may want to be a part of.

If you plan on adding SMS to go along with your mobile marketing, be sure that you are honest about how many texts you will be sending out, and that you are set up with an opt-in mechanism. If using SMS, beware of mobile device notification systems if you’re using SMS improperly. It can annoy people and feel intrusive. Make sure that your texts are not spammy and that they provide a real value to your potential customers. If you are trying to get customers to trust you, just be honest!

Use unique, dedicated short code. This will cost you more but serve you better in protecting your brand. It also gives you some legal coverage.

Provide a value to the right audience. If your messages have value, then people will be happy to receive them. Business executives will expect something more tailored to their busy, yet social business life. However, if your intended audience is a middle-class family, you would need to send things that would be of interest to a family.

Allowing feedback from your mobile app customers can help you see your progress, along with strengthening your bond with your customers. Listen to what customers have to say even if it is bad.

Avoid sending texts to consumers in the early morning or late evening. Nobody likes to be bothered with advertising late at night or early in the morning, no matter how much they are into your product.

You will obtain more customers by placing maps and directions on your website that can be used by mobile devices. They will allow your potential customers to find your location easily when they are searching for your store.

Keep your marketing messages on topic. Do not get overly excited and rush into mobile marketing. It is important to remember the purpose of what you are trying to accomplish. Provide information that can help your customers and potential new customers. Make sure that you are giving them what they want and need; they will respond by giving you business.

Try sending out emails compatible with mobile devices to keep your email marketing campaign effective as possible. Have phone numbers to click on in the place of links, and ensure that any links you do post lead to mobile friendly pages. Many people only look at their email on their phones now, so when you draft your emails it is important to keep this in mind.

There are always ways to improve your mobile marketing efforts and advertising campaigns. And keep close tabs on your primary competitors! With that in mind, use the above tips to stay on top of the mobile marketing game.

Richard Vanderhurst

Fantastic Ways To Avoid Your Customers Hitting Delete With Mobile Marketing

Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.

Register your business on all the social networking pages. This makes it easier for online users to locate your business. Focus on the core social networking sites at first, then expand to lesser-known sites. At the very least, create an online presence for your company on Facebook and Foursquare.

You might need to invest some money in optimizing your website to be used in a mobile format. Developing an appealing and effective mobile site may be a major challenge. If possible, this job should be handed over to qualified, experienced professionals.

Give users a way to give feedback so you will know if your mobile marketing techniques are effective. It will also make you aware of particular issues that you may be having across the board with your mobile ads. Use this information to increase your viability.

Run a picture-to-screen campaign. Utilizing a picture-to-screen campaign allows customers to utilize their mobile phones to take pictures. The user then sends the pictures using a short code enabling it to be instantly posted on a digital screen. You can post their photos on however many screens you want.

Use mobile marketing combined with other media on the web. If you have specific mobile marketing material, it will bring in more people to your main webpage. If people can do more than just passively read your content, they are more likely to buy.

Know your audience, and give them something of value. When you are sending messages to people not in your immediate circle of friends, grab their attention by providing something of value. Make the value of each message relevant to its target audience. If your audience primarily consists of families, send them offers that are family-oriented.

Good mobile marketers take advantage of the location effects available. Unlike other marketing types, this kind of marketing can find your location. Because of that capability, there are opportunities to take advantage of location based applications that are without precedent. Location awareness is an important aspect of mobile marketing: make sure you plan your strategy accordingly.

Purchase dedicated short codes to ensure the authenticity of your company. The $2000 price tag can be stiff, but you’re buying brand-exclusivity with that money. At some point, your short code will be recognized and people will associate it with your company. Using another company’s short code can also get you into legal trouble. You might get into trouble as well if a code sharing company you use has abused the system.

If you want to create a mobile app for your business, make sure it does something useful that will make customers want to use it again and again. If your app has no specific purpose, there is no way it will gain the attention of consumers who you are hoping to reach.

Keep your message relevant. Sometimes in an effort to expand marketing efforts, business owners can rush their presentation of an opportunity or communication that ends up taking away from business reputation because of its sloppiness. The information that you provide must be relevant to present customers and potential customers. If you give them what they desire, they will patronize your business more frequently.

Optimize your mobile marketing campaign to work on any platform. It’s important that your messages work no matter what type of phone your customer is using. It can also save time and effort if you write simple, non-customized messages that suit every platform. Mobile marketing works very well with the “Keep-It-Simple-Stupid!” philosophy.

Developing an application for mobile phones that offers useful information on your niche makes a great mobile marketing enhancement for your regular website. Apps have become very popular because they are so helpful. Use the app to advertise your business through links. You can also profit from selling your app to others.

Make sure you send text messages at reasonable times. Even your very best customer will be irritated by receiving a text message in the early morning or late at night, no matter what the message says.

Always set goals for a given mobile marketing campaign. When starting off, figure out what your goals are and how you can apply them to mobile marketing. Think about outcomes such as a boost in sales from established customers or the engagement of a potentially new market.

It is important to have your own dedicated short code. While the price is higher, it can help your brand stay protected. It offers some legal protection for you as well.

Do not contact your customers just for the sake of contact. Always ensure that what you are saying is relevant. You do not want to fail because you send random messages. Customers can get all the funny, cute messages they want from their friends; what they expect from marketers is useful information.

You will obtain more customers by placing maps and directions on your website that can be used by mobile devices. Mobile maps make it easy for local customers to search for businesses on their phone and to locate those business easily.

Run a usability test before you go live with your campaign. It will allow you to make sure your audience can view the material you are going to send out. Ask people you know who own different mobile devices to let you send out some test messages and see how they look.

Tell people you will be announcing sales that they can only get if they are a part of your mobile marketing campaign. Mention it in other ads, on your website and on social networks. People will sign up when they see it will be beneficial to them. Make it fun or interesting. Make the offer available for a “limited-time” to get people to take action.

Mobile marketing can aggravate people if not used properly. Take a measured approach following some of the tips presented here. Learn all you can, especially if you are a novice. By doing so, you are sure to attract additional clientele and generate new profits.