Tag Archives: mobile site

Richard Vanderhurst

Learn Effective Mobile Marketing With These Simple Ideas

Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.

Send out coupons or offers to your customers via text or MMS. To help increase business you may wish to send promotional codes. These codes can be linked to a mobile Web site with a special tracking code. Using promotions is a good way to pull in new customers as well as rewarding existing customers.

Though many people use text messages, there are still many who don’t use or recognize popular abbreviations. If your target audience can’t understand your advertisements, you are wasting your marketing budget.

Don’t send random messages to your customers. When you message your customers, be sure that you have something important to tell them. A marketing campaign that starts sending out random or useless texts will not be a success. Customers want information, not funny texts that they would normally get from a lose friend.

Try to gather as much marketing data about your intended mobile campaign recipients as possible, so that you can target their wants and needs. This helps to make sure that the campaign will be of interest to your audience.

With your mobile marketing ads, give your customers a trivia game or a small quiz about your products to add some fun and excitement. A quiz question, when sent to a mobile device, can prompt consumers to provide you with valuable information. Use a quiz to collect feedback and reviews from your customers in a manner that is entertaining and engaging.

Mobile platforms that are designed as standalone also need home bases to be successful. Your efforts should include driving new folks to your home base and staying in touch with folks that already use it. Do not focus your business on your mobile marketing endeavors solely.

Making a custom app for your business can be a good idea. Your customers will be more likely to think about buying something if they use your app, since it quickly and easily displays your sale and promotional information to them. You can notice quickly a jump in how many people are aware of your companies brand name, as well as experience more foot traffic. Ask a professional for help throughout the development process as app prices are variable.

It is important to have your own dedicated short code. It’s more expensive, but it will protect your brand. This will also improve your legal coverage if needed.

Use maps that work with a variety of mobile devices to attract customers. Easy accessibility can be the extra push that makes a customer in the vicinity choose your business over competitors.

Mobile marketing requires much more compact usage of space, so you will need to plan your content to be more concise. Customers visiting your mobile site do not have the time to dig down into page after page of bloated, keyword-stuffed content to get the valuable information they want. Brevity is the crux of mobile marketing communications.

Mobile marketing messages should be brief and easily understood. They need to be able to quickly digest the message you want to convey.

Your friends can be a helping hand when you are testing out your campaign. If you can, hire a professional to test and improve your campaign.

Make the most of your online website. When you advertise your mobile application on your website, you will increase your traffic. Whenever a customer browses your conventional site, they will be delighted to learn that they can communicate with your company while they are out and about.

To gain customers and expand your brand, use QR codes. Using QR codes lets your customers get instant access to special offers, discounts, and coupons. They are easily used as well as simple to capture with a cell phone. These codes, once implemented into your mobile marketing, can quickly increase your customer base.

Make attempts to go viral in order to ensure your advertisements are seen by many people. Many times, these will get passed on to others, enlarging your mobile marketing audience.

Paying someone to create a mobile-optimized website for your mobile marketing campaign is usually a wise investment. Creating a mobile site that appeals to potential customers can be difficult. It is best to hire a professional to handle this task.

Try your hand in multiple marketing arenas for increased success. There are many venues to do this, such as social media website, your own business site, and in your store. The more people who are able to see your campaign, the more sign-ups you’ll get for whatever you’re offering.

Integrate all of your marketing strategy into one main marketing mix. Participation is a good strategy. Have the customers participate in something on your mobile page, something that will hold their interest and not make them feel like they are seeing an advertisement. You will sell more products on a site where people feel they can participate and interact, rather then just reading text.

If you have an upcoming event that you wish to remind your clients about, such as a sale, send a reminder text a few hours before it starts. Obviously, however, you need to be mindful of what time the texts are sent so they do not annoy your customers at unsociable hours. Most of your customers will be happy to receive a message reminding them of an event that can save them money and are likely to visit your website to see if they can take advantage of any of your special offers.

Do not overdo your use of mobile marketing, or customers may get annoyed. Try the tips in this article to get the most out of your mobile marketing efforts. New customers, leads, and business will result from your new mobile marketing methods.

Richard Vanderhurst

Mobile Marketing And Business: How To Make It Work For You

Mobile marketing is a great revenue builder if you have the technical expertise or are willing to learn the necessary knowledge to pull it off. It can garner you a lot of exposure if done correctly. To begin working toward this goal, keep reading for additional insight and advice.

If you incorporate links in your mobile messaging campaign, make the link back to the mobile site for older model cell phones and link to the desktop-based website for smart phone and tablets that are capable of handling it. If your regular website uses flash, then link users back to a mobile site exclusively, since many tablets and smartphones do not use flash.

A/B testing is a great tool you can use for mobile landing pages. Testing out a site is as important for mobile marketing as it is with a regular webpage. You can see what works and what doesn’t. Come up with two versions of landing pages and see which nets more transactions. Choose the better performing option from the two of them.

A MMS service will enable you to send coupons and offers to current customers and potential customers. Attach promotional codes to your coupons to track which customers are using them. Using special tracking codes, you can link these coupons to your website. New customers can be attracted with coupons, but you can simultaneously reward loyal patrons with the same method.

Try putting quizzes and trivia into your mobile marketing campaign. Usually when a mobile phone owner receives a quiz question by text, he or she will respond. Quizzes can help you get feedback about your products or encourage them to look around your site. In addition, the customer will be entertained.

While mobile marketing is an effective way to connect with your customers, it is important to develop campaigns that work across multiple platforms. Customers are waiting out there with a plethora of different mobile gadgets; your marketing efforts will have no good effect – or even a negative one – if it doesn’t work with a customer’s particular device.

If you really are serious and want to have a great mobile marketing campaign, try to only send offers to the best. This not only helps to prevent your customers from becoming uninterested in the messages you send but actually makes them eager to find out about the details of your latest promotion.

Try to get a lot of marketing data regarding your intended recipients as possible. This will make it easier for you to target their needs and wants. This can be an effective, because you can make sure that your strategy is going to be well-received by the right people.

Limit the number of offers that you send. Studies show that the highest redemption rates result from offers that were sent between one time a week and two to three times in a given month. The best results are from customers feeling they have to react fast to take advantage of an offer. If they get comfortable seeing too many offers, they might be inclined to disregard this offer.

Use your main website to your advantage. Let visitors to your website know about your mobile apps. Show customers who visit your website how they can connect with you when they’re away from their regular computer.

Remember who you are talking to if you are going to make phone calls, they are people whose lives you are interrupting. Act accordingly.

Work to understand your customers. Understanding the wants and goals of your customers is the basic premise of mobile marketing. If you cannot determine what your customers want, you won’t make any profit from them. If you want to be successful, you need to learn about them.

Include discount coupons or coupon codes in your mobile marketing campaign. People love a deal. Customers love discounts, and they will want to visit your site to find out more.

Keep in mind that there can be different levels of mobile customers because of various outside influences; also note that once the entire market changes then customer base changes as well. Changes in technology can have a dramatic effect on your business, so stay up to date on all of the latest advances in technology.

Social media reigns supreme on the mobile devices of most users, so it is essential to make it a part of your marketing plan. By rewarding customers with a coupon, you can encourage them to talk about your site on Facebook or Twitter. This will bring recognition to your company and get people sharing information about your products and services.

If you decide on creating a mobile app for your company, make it relevant and useful to your customer base. If your app is something dumb or just duplicate information that could be found on your website, it’s just going to languish on the app store, unloved.

Remember that while there are only a few web browsers that are popular, there are many different phone platforms. Make sure your messages will be effective over all platforms. Instead of creating a message for each platform, make sure your ad is simple enough to work on any platform. The KISS principle is in full effect in mobile marketing.

Send out a message about your big sale to your marketing list an hour or so before the sale begins. The only exception is if your sale is going to start early in the morning. This way your customers won’t forget to check out your products.

Purchase dedicated short codes to ensure the authenticity of your company. At around $2000, this method can be costly. However, it may eventually become linked exclusively to your brand. Your short code can lead people directly to your company. Buying your own codes will also protect you from legal issues relating to shared codes. You could be held responsible if you employ an unethical code sharing company.

There are so many different strategies and techniques that can improve the performance and efficiency of your mobile marketing program. These tips will give you ideas on what you can do.

Richard Vanderhurst

Embrace Mobile Marketing Using These Great Tips

It is tricky to understand mobile marketing and creating a plan to use it wisely is also a sticky situation. You need to understand and choose the most suitable ones from among the many techniques, approaches and applications available. This article will give you great advice about mobile marketing, so you can create a plan that works for you.

Use your conventional website to advertise your mobile site. If people see that you have a mobile website or iPhone/Android app when they are surfing at home, they will take note of it. That way, customers who enjoy your main site will be able to join up with your mobile site as well.

Mobile friendly maps are a wonderful way to help ensure you are doing what you can to attract the local customers. If a customer is searching for a nearby business on their phone, your maps will allow them to find your store quickly and easily.

In a mobile marketing campaign, consider an interactive quiz or trivia contest to attract customers. Many mobile subscribers enjoy answering trivia questions or surveys on their phone. Use this effective strategy to gather feedback from consumers, as well as provide them with a source of entertainment.

To reach the truly tech-savvy consumers, use QR codes in your printed ads. QR codes are a good way to get people that have smart phones to visit your site. QR codes should appear on business cards, brochures, catalogs and posters. A QR code is a good way to immediately engage a potential customer who is interested by a printed ad.

Paying an expert to do the job is the best thing to do if you want your site properly optimized for mobile use. Designing a mobile site that is attractive and undeniably appealing is not an easy task. Leave this to the professionals if you doubt your talent at all.

Giving your mobile marketing ad viewers an opportunity to provide feedback can help you see how your campaign is doing, and help you build customer relationships. Customer input is valuable, regardless of whether it’s positive or negative. You should seek out customer feedback at every opportunity.

Watch the competition to see what techniques they use for their mobile marketing to get an edge on them. It is important that you are distinguishable from your competition.

If you are trying to reach out to people through phone calls or even texting, remember that you are in fact reaching out to people. Be sure to follow appropriate behavior when call someone’s cell phone and make the conversation short and to the point.

If you plan to create an app for your company, you must create one that gives your customers something that serves them convenience and answers to their problems. If your customers feel that your app is unnecessary, they will not use it.

Do your work for your readers and not yourself. The fundamental principle of mobile marketing is comprehending the aspirations and dreams of your prospects. If you can’t figure out what your customer wants, you’re not going to be able to increase your business with them. Learn as much about them as you possibly can to be most successful.

A mobile app related to your products or industry could be helpful. If you have an app, customers will check regularly to see if there are any specials or promotions available. You can notice quickly a jump in how many people are aware of your companies brand name, as well as experience more foot traffic. App prices can vary significantly, so ask a professional to help in the development process.

Buy your own short code instead of using a sharing service. They’re not cheap at about $2,000 but they can link to your brand. Before too long, there will be people who can recognize the short code you use. It is well worth to money for the legal issues it can protect you from. If the company that shares the code takes advantage of the system, then you can be held responsible too.

Make it simple for your customers to forward your mobile marketing ads to their friends. Before you start your campaign, make sure that your ads are easy to forward. If you give people an incentive, they are even more likely to forward them.

Do not send irrelevant texts to your customers. Always make sure that what you’re messaging them about is relevant and important. There have been mobile marketing campaigns that failed because customers began getting random texts from a business. Send content that you would want to receive yourself, something that is of benefit to the recipient.

If you think you can be successful in mobile marketing you can limit offers you give to the best ones. This not only helps to prevent your customers from becoming uninterested in the messages you send but actually makes them eager to find out about the details of your latest promotion.

Use your mobile marketing campaign to advertise special offers, gaining you more participants. Advertise your deals on a host of different platforms to reach a wider audience. If people feel that your mobile campaign could be helpful, they are likely to sign up. Sell your readers on the idea that your mobile campaign will personally benefit them, as they can stay updated about your special offers.

Don’t forget to include links to your social media accounts on your main website. Your customers are more prone to taking some time to check into you when you’re on a site, as opposed to just searching for you on their own.

Run a picture-to-screen campaign. This allows customers’ mobile phones to take pictures. The customers’ photos are then digitally posted after they submit the photo via the use of a short code text. You can display customers’ photos on an ordinary television or a much larger billboard display.

Mobile marketing is a beneficial tactic to gain knowledge in, and the more you know about it, the better you will do in business ventures. Understanding mobile marketing techniques will help you to choose the marketing methods that will fit best with your company’s needs. The tips you’ve read here are a great way to start your mobile marketing success.

Richard Vanderhurst

Mobile Marketing How-To That You Can Use

Mobile marketing is an essential part of planning a business, but it can be tricky though! With so many different applications, formats, techniques and codes it can be hard to choose which is right for you. Below are some courses of action to take, so you can create an excellent mobile marketing game plan.

Promote your new mobile marketing campaign as a means of gaining access to exclusive offers and special savings. Make you mobile site visible on social networks, your online website and your other advertisements. When you convince customers that your mobile campaign will benefit them, subscriptions are sure to follow. Promote it as an entertaining way to stay informed about your special offers.

Make sure that your mobile marketing ads are easily forwarded from one friend to another. Prior to polishing your promotions, make absolute certain that they are simple to forward to others and even include some incentive to the original recipient for doing so and you will have an instant ad booster!

Just as you would test your website and advertisements on different computer browsers, you must also test your mobile website and mobile ads on various mobile devices. Each mobile device is different, complete with different browsers, resolutions and screen sizes. Your site, as well as your ads, may look different from one device to the next. The least you could do is test your campaign on the most popular models.

You want to make your marketing emails mobile friendly. This increases their effectiveness. Let your recipients click on a phone number rather than a link. Optimize your pages so they appear properly on mobile devices. Email addicts use their phones more often than ever, and your emails should be designed from the ground up to take advantage of this.

A mobile app may be just what you need. This will make it very easy and actually encourage customers to look at your app often to see if there are any sales going on. It will also help make your brand more recognizable and increase traffic. A professional can assist you with developing and pricing your application.

As part of your mobile marketing plan, hold a picture-to-screen promotional event. When you have this kind of campaign running, your customers will be able to take pictures with their phones. The customers transmit the photos using a short code, and they post instantly to a digital screen. You can post their photos on however many screens you want.

Many cell phone users have texting capabilities, but not everyone knows what the common texting abbreviations stand for. If a person can’t understand your ad, you might lose a customer.

Have mobile friendly maps showing your physical location to bring in local prospective clients. Should a prospect search for nearby businesses from their mobile device, the maps you put up can help them navigate to your store effortlessly.

Send out quizzes and trivia to customers who have signed up for it emails, and keep them mobile friendly. Usually when a mobile phone owner receives a quiz question by text, he or she will respond. The quiz or trivia game can be used to obtain feedback and reviews about your products from customers, while simultaneously improving relations by providing entertainment.

By providing a venue for review writing, you will create a closer connection with your customers and build up your credibility. Try to garner your prospects input whenever you can even if they want you to provide them more or to leave them be.

When you send mobile marketing messages, send along a discount offer or a promo code. Your customers will be more likely to visit your site if they see a discount they can get.

Do not message your customers randomly. It is important that you have something topical and relevant to impart to your customers when you are taking up their time. Mobile marketing has been known to fail when businesses become too casual with their text messages. Customers demand information in the marketing texts they receive.

The best thing you can do to be successful with your mobile marketing is to always know as much as you can about the devices your customers use. This allows you to create easy-to-use and relevant sites and apps for customer use and advertising. Try out as many mobile devices as you can so that you understand the user’s experience.

Maximize the potential of your regular website. You will find that advertising on your website can work to drive potential customers to your smartphone applications or mobile sites. This way, customers are able to conduct business with you from their cell phone.

Your home base is the main element of your campaign. Make people arrive at the home base and keep in touch with them once they do. Do not rely on the mobile campaign alone; develop and design your home base for your customers.

Maybe you’ve thought about offering a free app for your customers, but thought it would be too difficult. Luckily, some applications are really easy to make. When you offer special apps to your customers you can actually bring your mobile marketing experience to a whole new level. There are a lot of choices available here.

Try to get as much market intelligence as possible about your target audience, so you can cater to their needs and wants. This ensures that you are sending something that the intended recipient will value.

It is important to have your own dedicated short code. While the price is higher, it can help your brand stay protected. You’ll also get some legal coverage.

You must learn to say a lot with just a little when you are building your mobile content. Your mobile site needs to be concise and pertinent, not full of lengthy, keyword stuffed product pages and landing pages. You have to get right to the point and make it short when using mobile marketing.

Because mobile marketing has the potential to be so important to your business, you need to understand the most that you can about it. This is so it is easier for you to understand which ones fit your personal business needs. Using the above tips is a great start.

Richard Vanderhurst

Solid Ways To Revamp Your Mobile Marketing

What all have you found out about mobile marketing? Is there a marketing plan you have in place? Do you know if there are improvements you could make to it? Are your methods working for you or against you? Are you confident that you are utilizing your plan in the best manner? If you are unable to respond to these questions with confidence, check out the following tips.

You will obtain more customers by placing maps and directions on your website that can be used by mobile devices. When a person searches for a business on his or her phone, the map allows them to find it quickly.

Paying an expert to do the job is the best thing to do if you want your site properly optimized for mobile use. Creating a mobile site that appeals to potential customers can be difficult. Outsource this to qualified candidates if you want things to go smoothly.

Giving your mobile marketing ad viewers an opportunity to provide feedback can help you see how your campaign is doing, and help you build customer relationships. You may have people not being as receptive as you would like, but keep in mind that any information from a consumer should be treated as valuable input.

Location is essential. Mobile marketing knows where you are located, unlike other forms of marketing. With mobile marketing there are location-based options available that is not currently available with any other type of marketing. Take the time to consider what this means for your company and how you can implement a successful location-aware strategy.

Make sure mobile users can see directions to your store on their phone. It is becoming more common for people to use their mobiles to find directions. Make yourself accessible. Try to format maps so that they appear correctly on a wide variety of mobile devices. Create a link on your mobile site that has a link to Google maps making it easier for your visitors to find your exact location.

Simplicity and clarity are key. Keep it user friendly by keeping the clicks required to a minimum. Mobile keyboards are usually pretty cramped, so typing can be a pain. With that in mind, you should limit the length of messages.

Shrewd mobile marketers with talent and know-how gradually execute their mobile marketing campaign, slowly but surely increasing their depth and breadth. This should be your strategy as well. Start with texting, then go to calling, then to videos and so on. This helps expand your network. Take advantage of everything possible.

Offer coupons to both new and existing clients by utilizing Multimedia Messaging Service. You can send promotional codes in the coupons. Be sure to include codes on each mobile web site so that coupons that your customers obtain there can be tracked. Nearly everyone loves coupons, and they can be a great way to reward old customers or attract new ones.

Buy dedicated short codes instead of sharing them. It may be a little expensive, around 2,000 dollars, but this will go with your brand. If you are persistent, people will start to associate your short code with your company. It is well worth to money for the legal issues it can protect you from. If the code sharing company abuses the system, you can be in trouble, too.

Recruit friends to test your marketing methods before trying them on the public. If in need of an unbiased opinion, you can hire other people to test your campaign.

Become very knowledgeable about the customers you are trying to reach. By knowing who your audience is and what their preferences are, you can save money on mobile marketing campaigns by understanding how to reach them. Do they use their cellphones more than their computers? Which operating systems do their phones run? Find out lots of information about the audience you are trying to target, you will be more successful in reaching them.

In the content area of your mobile marketing campaign, it’s important to keep the message short so it can be easily understood. Make all of your mobile marketing memorable and to the point.

In the world of mobile marketing, any action you expect your customers to take from their device must be very simple and intuitive. Always consider that a mobile user might be short on time, and their devices are not conducive to completing long, drawn-out forms. When you are creating a mailing list and the way for which visitors sign up for it, keep this in mind by creating a shorter sign-up form.

Keeping your ears open is the key to building a successful mobile marketing strategy. Always listen to your customers’ wants and give it to them. Don’t neglect ideas culled from your competitors. You should investigate their mobile efforts and see if the same methods would benefit your own situation.

Mobile marketing is a great way to attract more customers, but make sure that your mobile marketing campaign works cross platforms. If not, you risk losing customers due to technical problems.

Your mission statement will help you design the best campaign possible. Having the mission statement around will help you stay ethical.

Don’t add SMS to a mobile marketing campaign unless you are willing to be totally honest with your customers about how many texts will be sent. Don’t ever send texts to anyone unless they have specifically opted-in for that service. SMS, if used improperly, can really backfire because of its inherent ties into a mobile devices notification systems. Users might question its transparency. Therefore, you should always have your customers opt-in specifically to SMS marketing and never exceed your stated maximum. This is a great way to build up your brand loyalty.

Are you more informed when it comes to mobile marketing? Do you have a new plan or a better plan now? Can you now use things that work with your business? Do you know how to properly apply your plan? With any luck, the tips above should have created better answers.