Mobile marketing can be a great way to attract a lot of niche customers for your services and products. In today’s society everyone owns some type of mobile device.
A standalone platform for mobile devices needs to have a home base. Your mobile marketing efforts should be directed at pushing people toward your home base, or helping them keep in touch with those already familiar with your home base. Don’t base your whole approach on the use of a mobile platform.
Send reminders of upcoming sales or events to your mobile marketing list a few hours before the promotions begin. Make sure to plan the timing of your campaign messages around your customers’ time zones. This way your customers won’t forget to check out your products.
When using links in a mobile marketing campaign, make sure that you give a link to both the mobile-friendly version of your site and the full version. Some people have smartphones and tablets with larger screens and will prefer to see the full version. If your regular website has flash, you should link exclusively to the mobile version of your website.
You should elevate your presence on the top social networking services. This is vital to drive potential customers to your site. When first starting your business social media networking, stick to the basics and work from there. At the bare minimum you should claim your business on Facebook, and set up a custom business page on Foursquare to start.
Short and sweet is an important key when it comes to appealing to all of your consumers. Make sure the messages you send can be absorbed quickly and understood by your customers.
In a mobile marketing campaign, consider an interactive quiz or trivia contest to attract customers. Most people like to interact with quizzes that are sent to their cell phone. Quiz questions could give you feedback and opinions about your product, while also making it fun for your customers.
Have a basic understanding of mobile devices if you want to develop a successful mobile marketing campaign so you may optimize your site and ads for a mobile platform. Sample many different types of mobile devices to give yourself the best possible idea of things that your customers experience.
You can use your friends in order to beta-test your marketing efforts with emails, website, banner advertising, and other venues. For even more objective input, you may want to consider paying for outside testing services.
Do not forget to invest some cash into making sure that your site is mobile-ready. It can be hard to make a mobile site that is appealing and attractive. Outsource this to qualified candidates if you want things to go smoothly.
It is just as critical to compare mobile website experience between different devices as it is when you are comparing experiences of different browsers on a desktop computer. Different types of mobile devices make use of different browsers which have different resolutions and screen sizes. For this reason, your website and your ads can look quite different on various devices. At the very least, be sure to test them out on all the popular mobile devices.
Split test the mobile capabilities your site. Testing is important in the mobile world, just as it is in any other environment. For your landing page, have two different versions and see which is more successful. Going forward, use the most successful page.
Your web site should contain links to any social networking pages that are linked to your business. Different customers will come from different referring sites, and you do not want to limit their ability to find you easily.
Think about creating a free app for your customers. The process is easy, and customers love receiving free applications. Your business could always offer its own special app and really take your mobile marketing to the next level. You have a wide range of features to choose from here.
Never forfeit quality for speed in your marketing efforts. Always present polished material that is relevant to your audience. Don’t forget the purpose of your actions when you start mobile marketing. You want to ensure that all of your information is something that your customers (and prospective clients) will find useful. Customers respond to useful information and targeted ads with more purchases.
Do not go into a mobile marketing campaign without any clear objectives. This will help you determine the direction and focus of your mobile marketing campaign. Are you looking to monetize your existing customers more or are you attempting to get long term customer retention?
Don’t neglect your website in your mobile marketing campaign. When you advertise your mobile application on your website, you will increase your traffic. That way, customers who enjoy your main site will be able to join up with your mobile site as well.
You need to provide a simplified website for your new mobile customers. By checking how your ad looks on a mobile device, you can ensure it will be more effective. Simpler pages translate better to mobile devices and may show up as a more simple page on a regular computer. This is okay as long as it is accessible to both types of users.
A mobile call for action must be capitalized through promotion. Give your mobile call exposure through social media, a website and even inside your physical retail store. This ensures that your campaign receives as much exposure as possible, and also allows your customers a variety of ways to connect with your business.
Be concise and user-friendly. Make sure you keep your number of clicks at a minimum to increase your success and keep your process simple. Mobile keypads are very small and difficult to type a lot on. So you’ll want to keep any typing required by your campaign to the smallest amount possible.
You should expect mobile marketing to grow since the use of mobile platforms keeps increasing. If the mobile market keeps developing, mobile marketing could become the most efficient marketing technique. Using the suggestions listed here, you have the potential to become one of the forerunners in the mobile technology revolution. I wish you the best of luck!
