Category Archives: Mobile Marketing

Mobile Marketing

When Is The Best Time To Send Mobile Marketing Messages?

Getting started in mobile marketing can seem daunting because there are so many options available to you. The following mobile marketing tips will give you helpful information on how to succeed with this innovative technology.

Use Multimedia Messaging Service technology to reward existing customers and generate leads. Put a promotional code on each coupon. Be sure to include codes on each mobile web site so that coupons that your customers obtain there can be tracked. Sending coupons via MMS is an effective marketing strategy that will appeal to both new and old customers. They serve as a way to obtain new customers, and provide bonuses for loyalty.

Social media reigns supreme on the mobile devices of most users, so it is essential to make it a part of your marketing plan. Reward people who share deals that are are on your website, or Twitpic your store, for example. Rewards might be contest entries or coupons. This will help you get their friends as customers too.

Don’t get too aggressive sending out offers. You’ll realize higher redemption rates if you don’t send them out too often. Your customers will believe that the offer is only for a limited time and is going fast, if you only send them out sporadically. If a customer thinks another offer is coming up, they might not take action.

If a large sale or event is scheduled on your site, send a reminder to those on your mobile marketing list several hours prior to the start of the event, unless this occurs in the early hours of morning. Some customers need reminders and will appreciate the heads up.

Keep it simple, informative, and brief. Lessening the amount of clicks you need will create the most efficient marketing system. A mobile keyboard can be a hassle to work with because it is so small. Because of this you will need to keep the clicks and typing down to a minimum.

Try special deals or discounted offers to attract customers in your mobile marketing efforts. You should get the word out on social networks or in other ad forms. Consumers will be more likely to sign up for your mobile campaign if they think it will benefit them. You should advertise your campaign as a quick and easy way to receive exclusive offers.

Keeping your ears open is the key to building a successful mobile marketing strategy. Keep an ear to the ground to discover what needs and aspirations your customers have, and then provide something of value in those directions. You can also learn from the competition. Check out their campaigns and don’t be afraid to borrow a few good ideas.

The call to action you develop for your mobile marketing campaign should be user friendly and simple. Keep in mind that completing involved forms when using a PC or laptop is no big deal, but can be time-consuming and frustrating when using a smartphone. It should be easy to get on your own mailing list.

Your mobile marketing campaign could use a mission statement, if for no other reason than to keep you focused on your goals. Stay with your principles to keep you on the right track.

If you plan on adding SMS to go along with your mobile marketing, be sure that you are honest about how many texts you will be sending out, and that you are set up with an opt-in mechanism. If SMS messages are done improperly it can harm your business because of the close tie-in with the notification system of the mobile device. This can be extremely intrusive. Limit the texts you will send. Give an honest schedule and remember the opt-in feature. Only send to those who are accepting of your messages. Honesty creates loyal customers.

If you run a business online, you are most likely aware that there are free apps available to offer to your visitors. However, do you realize that you can easily create your own apps? You could create an application specific to your business and up the results of your mobile marketing efforts. There are many exciting, engaging features available for your use.

On the mobile landing page, try out A/B testing. To get a feel on what works and what does not for your visitors, mobile environment testing should be considered as important as traditional web page testing. Design two versions of the same landing page, and see whether version A or version B is more popular. Move forward with the most successful of the two.

Paying someone to create a mobile-optimized website for your mobile marketing campaign is usually a wise investment. It can be a challenge to create an effective mobile marketing site. Don’t be afraid to hire experts to do this for you.

The audience for mobile marketing can be very volatile. Changes may occur in your customer base due to influences that you can’t control. Outdated or irrelevant technology can actually hurt your business, so it is important to remain up-to-date on new developments to maintain a competitive edge.

While many people do want to hear about the sales you have to offer, they do not want to hear about it when they are sleeping. Make sure not to annoy your customers with early/ late messages. Even though a person may like what you have to offer, nobody wants to hear about it at ridiculous hours.

Customers love to use QR codes in order to interact with their favorite brands, so include them in your campaigns. With these codes you can share coupons, promotions and discounts. They are quite user friendly and simple to capture on cell phone. As you begin using these codes, you will be able to easily provide your customers with relevant information about your company and products.

All mobile marketing techniques share some basic rules, though the specifics vary. They only vary when it comes to technology and the applications used. After investing some of your time into researching them, you should be able to determine which will best suit your needs and budget as a business owner.

Mobile Marketing

Top Tips To Build Your Mobile Marketing

Marketing through a mobile setting is the newest way to get yourself out there to customers. Make sure you invest some time to learn how to implement a successful mobile marketing campaign by reading the tips below.

On your site in particular, you need to learn to say more with less in your mobile content. Using lengthy landing and product pages, with keyword-stuffed text that goes on and on, will not work well. Mobile marketing copy needs to be concise and clear.

Do not forget to invest some cash into making sure that your site is mobile-ready. Making an appealing and attractive mobile website can be difficult. Leave this to the professionals if you doubt your talent at all.

Attempting to go viral is always a good idea and can help your ad reach its maximum potential. The power of your mobile campaign is multiplied if your customers like your content enough to share it with their friends.

Before formally launching your mobile marketing campaign, conduct thorough usability tests among your target market. Your campaign will be useless if you do not send out efficient messages. Also, try sending it initially to coworkers in order to see their impression about it before going live.

By combining different types of marketing mediums together, you can fully garner the attention of your customers for a specific event you wish to draw them to. If you are having a big sale, use direct mail to inform your customers well in advance. Follow up with a reminder email about a week in advance, and a text message alert on the day of the event.

Don’t forget about your existing customers when you go after new ones with your marketing tactics. Existing customers will have a better reaction to texts than new ones. Sending mobile messages to people who are not yet customers can actually give your company a bad name with them.

Give customers something, and get ready to receive much more in return. Your customers will be looking for incentives in your campaigns. Possible incentives can include weather alerts, promotional codes, or local event information. Coupons are a great way to encourage participation and improve the number of people who sign up for your campaign.

Enlist the help of your friends and family to help with your mobile marketing campaign. If you are uncomfortable using your friends, you can always pay a few people for their opinion about your mobile marketing campaign.

You need to remember that not everyone is aware of what the various abbreviations mean. If someone cannot understand your advertisement, they will not look at it and you will lose a potential customer.

Limit the amount of promotions and deals you send to only the best kind of offers if you’re serious about utilizing mobile marketing to the best of your ability. If you do this, then customers are much more likely to find your offers interesting and respond to them positively.

Location is everything in mobile marketing. Your mobile customers can use their phones to quickly locate your store. With mobile marketing there are location-based options available that is not currently available with any other type of marketing. By remembering this fact, you can take your advertising to the next level.

Your mobile website will need to incorporate some search engine optimization rules to be more successful. You should focus your search engine optimization strategies around Google because Google is the most popular search engine used on mobile devices.

Be succinct and to the point. Your customers should be able to get access to the desired information with a minimum of clicks. Typing a lot can get frustrating, especially on tiny mobile keypads. This means that the campaign should be very minimal.

Offer your customers an option to leave feedback; this will help you improve your products and services. You may have people not being as receptive as you would like, but keep in mind that any information from a consumer should be treated as valuable input.

Do not begin a mobile marketing venture without being clear on what you want to accomplish. Set definite goals for your mobile marketing campaign. Do you want increase sales by attracting new customers? Maybe you want to improve sales by getting more business from your existing customers.

Make sure you know when people are getting your text messages. They shouldn’t be sent when they’re sleeping or having dinner with their families. Your customers may enjoy what you produce, but your awkward timing will likely not be well received.

Use mobile marketing in conjunction with all relevant online functions. If you have specific mobile marketing material, it will bring in more people to your main webpage. By making readers feel as though they will be able to accomplish something, they will buy more stuff.

To reach the truly tech-savvy consumers, use QR codes in your printed ads. Anyone who has a smart phone can use the QR code to access your site or coupons. Your brochures, business cards and catalogs should all have QR codes printed on them. With easy availability, customers who have a need or desire for your services and products can reach out to you through the QR codes.

Just as Internet marketers test their websites in differing browsers, you should try out your mobile websites and ads on more than one model mobile device. The differences between mobile devices may include different browsers, screen sizes or screen resolution. Your website and your ads can look totally different on one device than they do on another. It’s wise to test the most popular mobile devices to make sure that your website is user friendly.

To help your mobile marketing be successful, you should promote it in as many ways as possible. You can advertise on social media websites, on your business website and even at your physical location. The more people who are able to see your campaign, the more sign-ups you’ll get for whatever you’re offering.

Be enthusiastic about improving your advertising. You also need to keep a watchful eye on the competition! Use the advice in this article to stay well out in front of your competition.

Mobile Marketing

Make Your Mobile Marketing Boom With These Excellent Tips!

How familiar are you with mobile marketing? Have you developed a marketing strategy? Would you like to improve this plan if you do have one? Do your current techniques have you swimming upstream? Is your marketing plan being implemented effectively? If these questions are difficult to answer, read on and follow the tips below.

Although many mobile users actively send text messages and use their phones to check their email, not everyone is familiar with popular acronyms. If someone cannot understand your advertisement, they will not look at it and you will lose a potential customer.

QR codes can be a great way to reach out to your technology-friendly clients. This way, customers with smart phones can just scan the phone and get access to your website features. QR codes should appear on business cards, brochures, catalogs and posters. With easy availability, customers who have a need or desire for your services and products can reach out to you through the QR codes.

Avoid sending texts early in the day or too late at night. Regardless of how enthusiastic customers are about your products and services, and regardless of how appealing your text message content is, it is highly unlikely that a customer is going to be thrilled about receiving a text message while they are sleeping, or as soon as they wake up.

Avoid launching your marketing campaign without clear foresight. This will help you determine the direction and focus of your mobile marketing campaign. For example, consider whether your goal is to increase sales or lengthen customer retention times.

Your mission statement will help you design the best campaign possible. Having the mission statement around will help you stay ethical.

There’s plenty of money to be made in mobile marketing. Many people tend to use their phones to visit social network sites and download apps. Mobile devices and social networks are great platforms to advertise your products and services. It is a must that you deliver your marketing efforts to the customer.

Social media rules mobile devices and you need to capitalize on this for your marketing campaign. Rewarding customers who share a TwitPic or who forward deals to friends is a great way to expand your customer base. People will respond and share the potential savings – as well as exposure to your company – with their friends.

You have to offer your consumer something in return for them purchasing from you. A good way to attract customers is to give them an incentive to visit your site. These can be basic things like weather or local events. Offering a coupon will increase consumer response while promoting your campaign.

Give your customers the chance to send feedback through a quiz or trivia games via their mobile devices. This gives a great boost to your marketing campaign. Consumers will likely answer quiz questions on their phones. Using quizzes can help you get feedback on your products while entertaining the customers.

Have relevant content. Do not get overly excited and rush into mobile marketing. It is important to remember the purpose of what you are trying to accomplish. You should use your mobile campaign to deliver news and deals that your customers want to have. It is important to remember that you are sending out information or making information available to a person who is spending time reading it. Always imagine receiving what you are sending out to maintain awareness of the person at the other end of your business marketing.

Limit the amount of promotions and deals you send to only the best kind of offers if you’re serious about utilizing mobile marketing to the best of your ability. This will ensure that your viewers will not get annoyed by your messages.

When conducting a mobile marketing campaign, you must provide a link to your website for smart phone and tablet users, and also your mobile website to accommodate users of older cell phones. This is not true however if you have any flash on your standard site. If this is the case, then all phones must be directed to your mobile site.

If your business decides to have a mobile app, be sure that your users will appreciate using it. It there is no purpose to the app, it probably won’t go over too well with your customers.

To work effectively, your mobile marketing must work on all platforms. If your marketing efforts don’t work on all the popular devices, you could lose customers due to technical issues.

On the mobile landing page, try out A/B testing. Testing out a site is as important for mobile marketing as it is with a regular webpage. You can see what works and what doesn’t. Create two unique versions of your landing pages (A & B), then determine which page your visitors prefer. Whichever one wins should be your permanent choice.

Your campaign should be perceived as useful by your audience. Any messages that you send as an advertisement should be engaging and give the readers something to be excited about. For example, if your target is business executives, offer a meal voucher to a high-end restaurant. On the other hand, send a product designed for children if you are targeting families.

You can develop a mobile application as a part of your mobile marketing plan. The app should contain pertinent information about your niche, and should be set up in a manner that entices people to want it on their phones. Apps have become very popular because they are so helpful. You can try to put in some links that advertise your products and services in order to generate more sales and don’t forget to consider selling the app so you can profit from it as a standalone product.

Are you more informed when it comes to mobile marketing? Do you have a new plan or a better plan now? Can you now use things that work with your business? Do you know how to properly apply your plan? With any luck, the tips above should have created better answers.

Mobile Marketing

Tips To Avoiding Many Mobile Marketing Scams

Mobile marketing done correctly can be a significant boost to your business. Being successful takes a lot of work. Perhaps you have never heard about mobile marketing and do not know where to start. Read these tips to find out how to succeed as a mobile marketer.

Apps are not difficult to create. Your customers would love to receive a free app; why not build your own? You could create your own personal app for your business which would be unique and would help make your mobile market thrive. There are many different features from which you can choose when designing your apps.

Use short code that is dedicated. It will cost more but go a long way in securing your brand. You may also derive a bit of legal coverage from its use.

Incorporate a discount offer or a promo code in any mobile marketing message you send out. Your customers will be more likely to visit your site if they see a discount they can get.

By combining different types of marketing mediums together, you can fully garner the attention of your customers for a specific event you wish to draw them to. For instance, you can use direct mail to let them know about the upcoming event and any discounts that you plan to offer. About a week out from when the occurrence is due to take place, follow up with a reminder email. And lastly, perhaps several hours before the event opens, a final text message to fully get their attention.

By providing a venue for review writing, you will create a closer connection with your customers and build up your credibility. Appreciate customer feedback when you get it. Positive or negative, it is worth considering what their feedback means to you and your business.

Do not send offers too often. Studies show that the highest redemption rates result from offers that were sent between one time a week and two to three times in a given month. Doing so makes your client feel as though they may miss out on something. Customers are more likely to ignore a deal if they know another one is going to arrive shortly.

Optimize your mobile marketing campaign to work on any platform. The messages should work just as well on Blackberry, iPhone, and Android devices. It’s always easier to send one simple, universal message than to devise a different message for each type of communication device. Mobile marketing is no exception to the “simpler is better” principle.

Get the most information you can about your chosen mobile marketing demographic to make your efforts as successful as possible. This helps to make sure that the campaign will be of interest to your audience.

Build your marketing campaign based off of what you learn from your competitors, and what you hear customers saying. Cater to your consumers by paying attention to their needs. Check out the competition on your phone and see what they are doing, and decide if that is something that would or could work for you and your business.

Never forget that everything about your marketing campaign is designed for your customers. You need to know their desires and targets in order to market them correctly. If you don’t understand what your customers want, how can you deliver it to them? You should compile as much information on your target audience as possible to ensure success.

Picture-to-screen campaigns can be very effective. Campaigns using picture-to-screen, enables your costumers to take photos with their mobile phones. Afterwards, they can send in their photos with a short code and have them displayed on the big screen. You can display these pictures in any format you wish.

Get a good understanding of your audience. If you assume you already know their needs, you’re probably going to end up wasting money on your mobile marketing strategies. Before you spend a penny, determine the preferences of your potential buyers. Is it possible that they use their computers less than their phones? What software operating systems run their phones? You need to know who you are addressing to transmit your message efficiently.

Just as Internet marketers test their websites in differing browsers, you should try out your mobile websites and ads on more than one model mobile device. Different mobile devices come equipped with different browsers, and have varying screen sizes and resolutions. Therefore, your website and advertisements could look quite different, depending on the device that is being used. At a minimum you would want to check how it looks on the most commonly used phones.

Mobile marketing messages should be brief and easily understood. They need to be able to quickly digest the message you want to convey.

Your emails will get a better response if they are mobile friendly. It is vital that you ensure your links are mobile friendly. In addition, provide contact numbers that can be dialed simply by clicking on them. The easier your emails are to read from a cell phone, the more valuable people will see you.

Expert mobile marketers deploy various aspects of their marketing strategies in sequence. You can make use of the same strategy. Start with texting, progress to calling, proceed a bit further to videos and maintain this progression as you build your social network and expand your mobile marketing empire as far as it can reach. Try everything you can to reach potential customers.

Begin by building up your mobile marketing database. Resist the temptation to merely accumulate a large volume of cellular numbers and incorporate them into your mobile marketing attempts. Make sure you get your customers’ permission before you add anything. This can often be achieved by having individuals fill out online forms, or even using advanced text features to relay consent.

So, as you have seen, it is true that mobile marketing requires research, work, and effort to start bringing in the profits. It is also accurate that in order to see results that you have to keep at it. Keeping the aforementioned tips in mind, you are well on your way to being successful with it.