Tag Archives: mobile devices

Richard Vanderhurst

Mobile Marketing How-To That You Can Use

Mobile marketing is an essential part of planning a business, but it can be tricky though! With so many different applications, formats, techniques and codes it can be hard to choose which is right for you. Below are some courses of action to take, so you can create an excellent mobile marketing game plan.

Promote your new mobile marketing campaign as a means of gaining access to exclusive offers and special savings. Make you mobile site visible on social networks, your online website and your other advertisements. When you convince customers that your mobile campaign will benefit them, subscriptions are sure to follow. Promote it as an entertaining way to stay informed about your special offers.

Make sure that your mobile marketing ads are easily forwarded from one friend to another. Prior to polishing your promotions, make absolute certain that they are simple to forward to others and even include some incentive to the original recipient for doing so and you will have an instant ad booster!

Just as you would test your website and advertisements on different computer browsers, you must also test your mobile website and mobile ads on various mobile devices. Each mobile device is different, complete with different browsers, resolutions and screen sizes. Your site, as well as your ads, may look different from one device to the next. The least you could do is test your campaign on the most popular models.

You want to make your marketing emails mobile friendly. This increases their effectiveness. Let your recipients click on a phone number rather than a link. Optimize your pages so they appear properly on mobile devices. Email addicts use their phones more often than ever, and your emails should be designed from the ground up to take advantage of this.

A mobile app may be just what you need. This will make it very easy and actually encourage customers to look at your app often to see if there are any sales going on. It will also help make your brand more recognizable and increase traffic. A professional can assist you with developing and pricing your application.

As part of your mobile marketing plan, hold a picture-to-screen promotional event. When you have this kind of campaign running, your customers will be able to take pictures with their phones. The customers transmit the photos using a short code, and they post instantly to a digital screen. You can post their photos on however many screens you want.

Many cell phone users have texting capabilities, but not everyone knows what the common texting abbreviations stand for. If a person can’t understand your ad, you might lose a customer.

Have mobile friendly maps showing your physical location to bring in local prospective clients. Should a prospect search for nearby businesses from their mobile device, the maps you put up can help them navigate to your store effortlessly.

Send out quizzes and trivia to customers who have signed up for it emails, and keep them mobile friendly. Usually when a mobile phone owner receives a quiz question by text, he or she will respond. The quiz or trivia game can be used to obtain feedback and reviews about your products from customers, while simultaneously improving relations by providing entertainment.

By providing a venue for review writing, you will create a closer connection with your customers and build up your credibility. Try to garner your prospects input whenever you can even if they want you to provide them more or to leave them be.

When you send mobile marketing messages, send along a discount offer or a promo code. Your customers will be more likely to visit your site if they see a discount they can get.

Do not message your customers randomly. It is important that you have something topical and relevant to impart to your customers when you are taking up their time. Mobile marketing has been known to fail when businesses become too casual with their text messages. Customers demand information in the marketing texts they receive.

The best thing you can do to be successful with your mobile marketing is to always know as much as you can about the devices your customers use. This allows you to create easy-to-use and relevant sites and apps for customer use and advertising. Try out as many mobile devices as you can so that you understand the user’s experience.

Maximize the potential of your regular website. You will find that advertising on your website can work to drive potential customers to your smartphone applications or mobile sites. This way, customers are able to conduct business with you from their cell phone.

Your home base is the main element of your campaign. Make people arrive at the home base and keep in touch with them once they do. Do not rely on the mobile campaign alone; develop and design your home base for your customers.

Maybe you’ve thought about offering a free app for your customers, but thought it would be too difficult. Luckily, some applications are really easy to make. When you offer special apps to your customers you can actually bring your mobile marketing experience to a whole new level. There are a lot of choices available here.

Try to get as much market intelligence as possible about your target audience, so you can cater to their needs and wants. This ensures that you are sending something that the intended recipient will value.

It is important to have your own dedicated short code. While the price is higher, it can help your brand stay protected. You’ll also get some legal coverage.

You must learn to say a lot with just a little when you are building your mobile content. Your mobile site needs to be concise and pertinent, not full of lengthy, keyword stuffed product pages and landing pages. You have to get right to the point and make it short when using mobile marketing.

Because mobile marketing has the potential to be so important to your business, you need to understand the most that you can about it. This is so it is easier for you to understand which ones fit your personal business needs. Using the above tips is a great start.

Richard Vanderhurst

Solid Ways To Revamp Your Mobile Marketing

What all have you found out about mobile marketing? Is there a marketing plan you have in place? Do you know if there are improvements you could make to it? Are your methods working for you or against you? Are you confident that you are utilizing your plan in the best manner? If you are unable to respond to these questions with confidence, check out the following tips.

You will obtain more customers by placing maps and directions on your website that can be used by mobile devices. When a person searches for a business on his or her phone, the map allows them to find it quickly.

Paying an expert to do the job is the best thing to do if you want your site properly optimized for mobile use. Creating a mobile site that appeals to potential customers can be difficult. Outsource this to qualified candidates if you want things to go smoothly.

Giving your mobile marketing ad viewers an opportunity to provide feedback can help you see how your campaign is doing, and help you build customer relationships. You may have people not being as receptive as you would like, but keep in mind that any information from a consumer should be treated as valuable input.

Location is essential. Mobile marketing knows where you are located, unlike other forms of marketing. With mobile marketing there are location-based options available that is not currently available with any other type of marketing. Take the time to consider what this means for your company and how you can implement a successful location-aware strategy.

Make sure mobile users can see directions to your store on their phone. It is becoming more common for people to use their mobiles to find directions. Make yourself accessible. Try to format maps so that they appear correctly on a wide variety of mobile devices. Create a link on your mobile site that has a link to Google maps making it easier for your visitors to find your exact location.

Simplicity and clarity are key. Keep it user friendly by keeping the clicks required to a minimum. Mobile keyboards are usually pretty cramped, so typing can be a pain. With that in mind, you should limit the length of messages.

Shrewd mobile marketers with talent and know-how gradually execute their mobile marketing campaign, slowly but surely increasing their depth and breadth. This should be your strategy as well. Start with texting, then go to calling, then to videos and so on. This helps expand your network. Take advantage of everything possible.

Offer coupons to both new and existing clients by utilizing Multimedia Messaging Service. You can send promotional codes in the coupons. Be sure to include codes on each mobile web site so that coupons that your customers obtain there can be tracked. Nearly everyone loves coupons, and they can be a great way to reward old customers or attract new ones.

Buy dedicated short codes instead of sharing them. It may be a little expensive, around 2,000 dollars, but this will go with your brand. If you are persistent, people will start to associate your short code with your company. It is well worth to money for the legal issues it can protect you from. If the code sharing company abuses the system, you can be in trouble, too.

Recruit friends to test your marketing methods before trying them on the public. If in need of an unbiased opinion, you can hire other people to test your campaign.

Become very knowledgeable about the customers you are trying to reach. By knowing who your audience is and what their preferences are, you can save money on mobile marketing campaigns by understanding how to reach them. Do they use their cellphones more than their computers? Which operating systems do their phones run? Find out lots of information about the audience you are trying to target, you will be more successful in reaching them.

In the content area of your mobile marketing campaign, it’s important to keep the message short so it can be easily understood. Make all of your mobile marketing memorable and to the point.

In the world of mobile marketing, any action you expect your customers to take from their device must be very simple and intuitive. Always consider that a mobile user might be short on time, and their devices are not conducive to completing long, drawn-out forms. When you are creating a mailing list and the way for which visitors sign up for it, keep this in mind by creating a shorter sign-up form.

Keeping your ears open is the key to building a successful mobile marketing strategy. Always listen to your customers’ wants and give it to them. Don’t neglect ideas culled from your competitors. You should investigate their mobile efforts and see if the same methods would benefit your own situation.

Mobile marketing is a great way to attract more customers, but make sure that your mobile marketing campaign works cross platforms. If not, you risk losing customers due to technical problems.

Your mission statement will help you design the best campaign possible. Having the mission statement around will help you stay ethical.

Don’t add SMS to a mobile marketing campaign unless you are willing to be totally honest with your customers about how many texts will be sent. Don’t ever send texts to anyone unless they have specifically opted-in for that service. SMS, if used improperly, can really backfire because of its inherent ties into a mobile devices notification systems. Users might question its transparency. Therefore, you should always have your customers opt-in specifically to SMS marketing and never exceed your stated maximum. This is a great way to build up your brand loyalty.

Are you more informed when it comes to mobile marketing? Do you have a new plan or a better plan now? Can you now use things that work with your business? Do you know how to properly apply your plan? With any luck, the tips above should have created better answers.

Richard Vanderhurst

How Can A Mobile Marketing Strategy Benefit Your Business?

In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketing alike. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer become a great marketer.

Run a usability test before you go live with your campaign. If your customers can not see what you are forwarding to them, your efforts will be wasted. Ask your family and friends to accept testing messages from you, check them and give you feedback before you formally launch your mobile campaign.

Cross-platform compatibility is essential in attracting more customers when taking on a mobile marketing campaign. It has to be able to work on any popular mobile device, otherwise you will be losing customers because of technical issues.

Present your mobile marketing campaign as an exclusive place to score special deals and money-saving offers. Mention it on your website, in ads and on various social networks. People will sign up when they see it will be beneficial to them. Show that it will be a fun and popular way to stay up-to-date about offers that can benefit them.

Your best bet is to keep it simple. If you lessen the amount of clicks, it will boost your success, and you will have to do less. Do note that because mobile keypads are so tiny, they can really create frustration if there is too much typing. With that in mind, you should limit the length of messages.

Invest a lot of energy into learning about the preferences of those you’ll be approaching with your mobile marketing campaigns. This way you are ahead of the curve; knowing you are giving your customers information they will be interested in and want to read.

Be aware of how the competition is using social media to market their products. You must seek ways to differentiate yourself from the competition.

Limit the number of offers that you send. Somewhere between once a week or once every other week is the optimal time frame for sending promotions. Convince the potential customer that they must act now. Don’t offer too many discounts or coupons. Your customers will feel they can wait to make a purchase instead of shopping now.

Give clients fun diversions in your mobile campaign. Consider things such as trivia and product-related quizzes. Research has shown that many people will answer back if a fun quiz is sent to their mobile phone. This quiz program can be used to gather marketing data and entertain your customers at the same time.

When developing a mobile marketing strategy, you should focus on gathering feedback and learning about your market. Listen to your clients’ needs and act accordingly. To get fresh new ideas consider checking out your competition to see what they offer in the way of mobile marketing,

Create an account, and establish a presence on every well known social networking website. This helps people find your business. Keep your business focused on the basics at first and branch out from there. The least you can do is create a Facebook page for your business and establish a custom page on Foursquare.

Although many mobile users actively send text messages and use their phones to check their email, not everyone is familiar with popular acronyms. If your customers are unable to make sense of your promotional text message, they will simply disregard it, which equates to lost sales opportunities.

It’s important to take into account that mobile device users who are viewing your website are not going to be able navigate as easily as computer users. If you are going to engage in mobile marketing, then your ads and other marketing materials need to be totally accessible on mobile devices. Sometimes this means that users on a computer may view a more simple page.

Location is important in traditional marketing, and can be even more important in mobile marketing. Unlike other marketing types, this kind of marketing can find your location. This allows new options that are not available anywhere else. Brainstorm how you can take advantage of location-based marketing techniques to boost your sales.

Have your coworkers or employees test the marketing that you send out before you send it to your customers. For an unbiased opinion, hire a paid tester.

Use maps that work with a variety of mobile devices to attract customers. When potential customers use their cellphones to seek businesses close-at-hand, your maps will help them locate your store right away!

Add a link to your social media pages on your main website and encourage your visitors to find you there. Many customers these days don’t bother to search for a company’s main site, but rather seek out their social media pages.

Mobile marketing is perhaps the most fickle of all the types of marketing as this customer base will change rapidly dependent on outside influences. If you wish to stay competitive then be up to date with new technology and releases on a daily or weekly basis.

If you want to be successful with mobile marketing, only send messages with valuable offers. By doing this, you can ensure that your marketing communications are actually welcomed by the recipients.

Work to please your customers. If you don’t know what your customers want, find out! If you cannot determine what your customers want, you won’t make any profit from them. The key to successful marketing is that you must figure out the basic attributes of your customer; who they are and what they want.

Similar to how you would test a website on various web browsers and operating systems for computers, you should also test mobile websites on different mobile browsers and mobile devices. There are many mobile devices on the market, and each one has its own screen size, browser and image resolution. These variations can affect the way that your site and ads appear on various devices. To make sure your website looks good, try it out on whatever devices are currently popular..

After reading and thinking about these tips, you should have a better understanding of it will take to find success with mobile marketing. You must be willing to learn as much as possible and apply that knowledge whenever possible. If you focus on properly applying what you’ve learned, you will be able to successfully mobile market your business.

Richard Vanderhurst

Getting The Best Out Of Email Marketing

You have seen email marketing at some point if you use an email address. Email marketing is a way that businesses can market to existing customers, as well as reach new customers, by email. If you would like to use email marketing, continue reading for some useful tips.

Build your email list organically. Avoid purchasing or renting lists of subscribers. Use business cards to build your email lists, and use sign up forms for followers. This helps keep your list relevant and can greatly help your business grow.

Avoid bombarding your recipients with the “Buy now!” approach. the way you go about it. Not only is this approach redundant, the “spammish” nature will drive off both past and potential customers. Instead, focus on building a solid relationships through informative or useful content your readers will enjoy. Your customers will find this refreshing and be more inclined to make a purchase from your company.

Do not send out unsolicited email messages. People who you have not built a relationship with will look at your unwanted email intrusion as spam. They’ll be wondering if they know of you from somewhere and whether they care about what you’re attempting to sell to them. This may cause them to simply delete your email, which is just a waste of your time.

It’s important to set schedules for your newsletters, but you also need to stick to that schedule. You will want to send out newsletters consistently on the same day each week. Try to target a specific time as well. Uphold your subscribers’ expectations by sticking to the frequency and timeframe that you promised in the first place; it’s not a good idea to leave your customers waiting.

Don’t just use subscription information to target your emails; put it to work in making the service you offer your customers more convenient, too. If a customer uses an email link to visit your site, use their subscription information to pre-fill as much of the purchase form as possible. Your customers will appreciate not having to fill the entire form.

In order to better your email marketing plan, consider joining emails with social network sites, including Facebook, YouTube, and Twitter. This makes it easy for email list subscribers to share interesting emails with their friends on social media sites, who will hopefully become subscribers themselves.

Take advantage of email previewers by creating attention-grabbing preheader material. A pre-header includes the very top line of text in the email body. Many email clients, such as Google, use this line as a preview of the message and display it alongside the subject – making it a smart way to attract attention.

One of the things that you could do to get a list of people that you could send emails to is by having an option for them to sign up on your mailing list. You may choose to include a subscription form on your site, but ensure that it is easy to find and simple to use.

Email marketing can be made more effective by giving your customers options. Allow your subscribers to choose the number of messages they would like to receive and how often, as well as what information they want to disclose. They will be more comfortable when they have more control.

Each email should only contain a single topic. You don’t want your consumers to be overwhelmed or bored by the content in your email. Develop one message, keep it reasonably short and to the point. Your customers will respond more positively to a message that is easily understood and goes straight to the point.

Make your email messages as personalized as possible, and you can make recipients feel special. If they believe that they are being treated as “customer #13992”, rather than someone with specific interests and desires, they’ll just delete your email and unsubscribe from your list. Go beyond just adding their first name! Figure out why and when they subscribed to your emails. Make use of such data in your emails.

Email marketing can be an effective method of keeping your business on the minds of your customers. Always keep your emails short and sweet with interesting and relevant information. Nobody really wants to view an extremely long wordy message about something that is not interesting. Include a link to your website to make it easy for your customers to gather details on it.

Choose the times you send out your emails based on when your customers are most likely to read them. For instance, if your product or service is of particular interest to business people, your emails are more likely to be read if you send them during the workweek. Newsletters that are related to family or leisure topics should be sent on weekends.

Subscribe to the marketing campaigns of your competition. If you join their email list, track them with ease. By knowing what their campaign is all about, you will be able to create a more unique and possibly better campaign. Search for any of their lacking areas, and aim to fill in this void. For instance, you should always try to top their discounts.

Remember, that many of your email subscribers will be reading your mailings on mobile devices, like smartphones. Mobile devices have lower resolutions, so your space will be limited. Test your emails out so that you know they’re legible on mobile screens.

Send out Happy Birthday wishes to subscribers. When you have people sign up for your emails, give them the option of sharing their birth date. Use this to send birthday greetings automatically. This helps customers feel like your business cares. To maximize the effect of this technique, send a coupon or discount code along with the automated message.

When creating your email marketing campaign, always keep your reputation in mind. Do not take short-cuts, send out emails to the wrong consumers, or try any other deceiving tactics. Remember, your company reputation is at stake. Always make choices when it comes to email marketing with that in mind.

Email marketing is used a lot and most people have seen it in some way in the past. By using simple email messages, companies can market their products and services. Using the suggestions in this article can benefit your email strategies.