Present your mobile marketing campaign as an exclusive place to score special deals and money-saving offers. Mention it on your website, in ads and on various social networks. People will sign up when they see it will be beneficial to them. With that in mind, advertise your campaign as a fun way to stay updated on your offers.
In mobile marketing, listening and learning are important skills. Learn from the input your customers give you. Keep an ear to the ground to discover what needs and aspirations your customers have, and then provide something of value in those directions. Don’t neglect ideas culled from your competitors. You should investigate their mobile efforts and see if the same methods would benefit your own situation.
Look into picture-to-screen campaigns to encourage your customers to interact with you. These campaigns let your clients take their own pictures with mobile devices. Once your customer has taken their shot, through the use of short codes, they can have them instantly posted digitally for everyone to see. You can display these images on many digital billboards or on one TV.
Wait until the results are in on your first mobile marketing campaign before you cook up a second one. You can see how well you do by how long you last, not always by your sales. The use of this formula will help you create a successful campaign with long-term effectiveness.
Try your mobile marketing materials on a wide variety of mobile devices to ensure that your message is always clear and accessible. You will find that there are quite a few different formats that you need to adjust your content for. For this reason, your website and your ads can look quite different on various devices. Be sure to cover the most commonly used mobile devices.
It is important to make your marketing efforts simple and easy for the user. When you are designing forms for your mobile users to use, never forget the method with which they are inputting information. Long forms are fast and easy to fill out on a regular computer. However, the smaller keyboard of most cell phones makes it a very tedious process. It should be as easy as possible to subscribe to your newsletter or mailing list.
Write less but say more with the mobile content on your website. Your mobile site needs to be concise and pertinent, not full of lengthy, keyword stuffed product pages and landing pages. Mobile marketing requires you to stick rigidly to the focus of the topic in a concise, yet thorough, manner.
Have a clear strategy and goals when you venture into mobile marketing. At first, you need to understand what goals you’d like to achieve through mobile marketing. Do you want to boost the revenue from your current customer base? Or are you just wanting to engage them for long term retention?
Even though many people that are using their phones for the Internet text, not everyone will know what the abbreviations mean. A potential customer who doesn’t understand your messages is unlikely to become an actual customer.
Just like your regular business website, your mobile site should be search engine optimized. Since most mobile search is done through Google, that is the perfect starting point for your mobile SEO efforts.
Make sure you market through all platforms your costumers might use. Your messages should come across equally well on iPhone, Blackberry, and Android devices. Instead of creating a message for each platform, make sure your ad is simple enough to work on any platform. Mobile marketing and the KISS principle work well together.
Include maps on your site for your local customers that are easily seen with various mobile devices. Your maps can let them find your location quickly on their phone.
You can keep an eye on your own progress by making sure your mobile marketing recipients have a good system in place for leaving feedback. It will also make you aware of particular issues that you may be having across the board with your mobile ads. Use this information to increase your viability.
QR codes are a great way to bring in new customers and promote your brand. Using QR codes lets your customers get instant access to special offers, discounts, and coupons. It is simple to capture these with a phone, and they are not hard to use. These codes make it easy to quickly deliver information about your company to your customers.
If you decide to incorporate SMS messaging as part of your mobile marketing campaign, you should clearly state how frequently messages will be sent when customers opt-in, and have an easy way to opt-out. If done without regard to the correct guidelines, SMS can have a negative impact on the overall marketing campaign because it will have the imposition of notification systems. This can be extremely intrusive. Be honest and tell your customers what your SMS campaign will be like and stick to a certain number of messages you can send every month. If you go over your stated limit, customers may feel you are dishonest.
To build a successful mobile marketing campaign, do a usability test before releasing the campaign. If you send texts that do not make sense or work, you will not succeed. A good test is by sending it to your fellow peers or coworkers and judging their initial reactions. You can then adjust it based on that knowledge.
Mobile marketing may mean different things to some, but it all comes down to reaching the audience. No globally accepted definition exists, though most will agree that mobile marketing includes using tactics that are compatible with cell phones. By using the information in this article, you can better understand how mobile marketing can work for your business.
