Use your normal website to drive traffic to your mobile website. One of the easiest ways to drive traffic to your mobile sites or smartphone applications is by advertising them on your website. Customers can view how to sync with you when they are away from the office once they visit your website.
Have QR codes on your printed ads for the more tech-savvy consumers. This makes it easier for smartphone users to gain quick access to your website or promotion. Examples of printed materials where the QR codes should be placed include: posters, business cards, flyers, brochures and catalogs. A customer may be genuinely interested in your product or service, and a QR code ensures that they can instantly learn more about your company.
Take the time to conduct a usability test. It is key to verify that your customers and other users will have access to view the information you provide. Solicit help from friends and family before launching your mobile marketing campaign to test the for usability issues.
Make your emails mobile friendly so that they are effective. Make phone numbers click friendly so that smartphone users can start calls right from your messages. Make sure any links you include lead to mobile friendly pages, too. Emails need to be put together in a mobile format as a lot more people are reading from their phones these days.
Use maps that are clearly for mobile devices on your site to attract nearby consumers. By including maps, customers can look up your location quickly from their phone.
Always keep the line of communication open with your customers. Allow them to give you feedback every step of the way. Customer input is valuable, regardless of whether it’s positive or negative. You should seek out customer feedback at every opportunity.
Don’t ever text message customers for no good reason. If you contact your customers, make sure you are contacting them with a purpose. Mobile marketing has been known to fail when businesses become too casual with their text messages. Your customer’s time is valuable, and they don’t want to waste it getting silly texts from you.
Send reminders of upcoming sales or events to your mobile marketing list a few hours before the promotions begin. Make sure to plan the timing of your campaign messages around your customers’ time zones. It will give your clients a gentle nudge and remind them that you have an event happening that they may be interested in.
Consider creating your own mobile app, as a well-designed app with useful information about your niche is a smart mobile marketing strategy. Apps that provide helpful information and tips are very popular. To get more sales from your app, put in links to any related products/services, alternatively, you can make some money by selling the app itself.
Don’t add SMS to a mobile marketing campaign unless you are willing to be totally honest with your customers about how many texts will be sent. Don’t ever send texts to anyone unless they have specifically opted-in for that service. If you do not use SMS correctly, you will run into a lot of problems because of its ties with the systems that are set up for mobile devices notification. SMS can be very bothersome. For these reasons, you must make certain that your SMS marketing plan includes only those customers who have opted in. You must also be certain to send only the number of texts you have agreed to monthly. Honesty will build trust and loyalty for your brand.
Before formally launching your mobile marketing campaign, conduct thorough usability tests among your target market. If you do not preform a test, you may send out messages that are ineffective, or do not work properly, and that would be defeating the whole purpose of your marketing campaign. A good test is by sending it to your fellow peers or coworkers and judging their initial reactions. You can then adjust it based on that knowledge.
Remember with the onset of widely available cellphones, that you are in communication with real people, in real time. Keep this in mind.
To maximize your campaign’s success, you need to promote your call to action. Facebook, Twitter and your own website are popular choices for mobile marketing, but don’t forget to do promotions in your physical store location, if there is one, You want your mobile marketing campaign to be as broad as possible, so that people have several opportunities to follow up on your promotions.
Be sure that your campaign for mobile marketing can be compatible with multiple platforms. There are many different mobile devices that content can be viewed on. It is important that your scripting programs are compatible with most devices if you want to see a good return for your efforts.
Start by building a proper database. You need more than just cell phone numbers in the mobile marketing database. Get permission before adding anyone’s cell phone number to your list. You can accomplish this by using web forms or you can have the person sign up via text messaging.
Your mobile marketing campaign should be easy to use and simple. It is much easier to fill out a lengthy form on a PC than it is to do so on a small, limited smartphone keypad. Your potential customers should be able to subscribe to your email list in a just a few seconds. Remember that you only need a name and an email address.
The possibilities are endless when it comes to mobile marketing, but if you do not use it the right way, it can cause irritation to most people. Use a methodical approach in using the tips learned from this article, especially if mobile marketing is new to you. New customers and new business will be the likely result of your efforts.
