Use your subject header to attract your customers’ attention. Pique their interest with an intriguing header. Your customers should be excited when they read the subject line, so they want to open the email. Any message that contains a dull subject line or appears at all suspicious will most likely wind up being deleted.
Make your marketing emails more personal. This can mean more than just putting a recipient’s name in the body of the message. Utilize all the information you have gained about your email subscribers. Mine the information about your subscribers. Break them down into smaller buckets based off of similar profiling, and customize your messaging based off of that profiling.
Use social networking sites, such as Facebook, Twitter and YouTube, to help expand your email marketing efforts. They’ll be able to get your message out to an even larger audience without you so much as lifting a finger.
Limit your marketing email messages to only one each week. Chances are, your customers receive a ton of email everyday, just like you. If you send too many messages, your customers may just tune out your messages and only read the messages they deem important (and marketing messages are never deemed important).
Use a personal tone to relay your messages in email marketing. Customers will respond more positively to such messages rather than all the ones that are bland or impersonal. You can further increase the impact of your emails by sending them out from someone with an important position in your company, like the president or owner.
Never send out an email that relies on images to convey critical information. There are lots of emails that don’t show pictures automatically. Often this will result in an unsatisfactory look or unreadable message when images are prevalent. Use clear, plain text to convey the most important information, and use descriptive alt tags for any images that you include.
Include calls to action when creating emails. Don’t leave anyone guessing about how you want them to respond. Tell them clearly. Make any links obvious, and include instructions on their use. These should be at the top and the bottom of the messages you send.
Be sure that your emails have more information than a simple sales pitch. Messages should be like a newsletter with relevant information about your business. People usually don’t appreciate a blunt sales pitch and this may turn off many potential customers. While it is good to make use of your time with your customer to sell, it takes more than just that for them to stay interested.
Email marketing should have the branding of your business. The template you create must include your branding, including logo and color scheme, to match your other marketing materials. This brand recognition will create a more professional appearance.
On your email subscription form, set the expectations for your potential subscribers on what you typically will send to them. Tell them what kinds of emails they can expect to receive and generally when they will be receiving them. This remove the element of surprise for your new subscribers when it comes to the frequency or content of your emails.
When sending messages to your email marketing list, make sure to include your brand logo and colors. Your customers will soon recognize your colors and logo and associate them with your brand and products. Making these e-mails look familiar will make them more likely to be read before deletion.
Construct your email so that it sounds personal. When a business is more personal, they feel that they can better relate to them. One way to reach out to your reader would be to include the reason they are receiving the email, if available.
Try mixing up your format to be more personal. For example, use plain text if you usually use HTML and vice versa. When done judiciously, this can make your customer feel a personal connection to you and your products.
Ensure your content reads as if it was written by a human with a purpose, not someone trying to avoid spam filters. You should limit the amount amount of sales jargon you write into your newsletters, this will help keep your messages out of your customer’s spam filters. If, however, you use linguistic acrobatics to stay away from words such as “free,” your words will simply turn off readers, and you may be nabbed by spam filters anyway.
Place your unsubscribe link in a conspicuous place in your email, like the footer. Make it easy to find so that people feel comfortable about receiving your emails. It is important that users feel like they are not committed to your emails.
When following up with prospective clients, you should consider sending them follow-up emails that have a message about your services or products. Offer a variety of options so they can compare products. Conclude your email by providing the customer a guarantee of the quality of your service or product.
Provide customers with some incentive in your emails to them. They are more likely to conduct business with you when they have a reason to do so. A good example is letting customers click a link and when they purchase from your site, provide them with free shipping with orders that total over a certain amount.
Develop a list that specifically targets your customer’s preferences and needs. The way to do this is by having good customers, as well as their friends and their contacts, signing up to get your mailings. If you can make your email list seem exclusive, your clients will feel flattered instead of spammed.
Email marketing is a great way to promote both fledgeling and established companies. Take advantage of the information you’ve learned from this article to improve your business with successful email marketing.
