Create a mobile app for your business. This will encourage customers to check in with your app regularly to look for promotions and specials. It will give recognition to your brand, and have positive affect on people who are on the go. Developing applications will cost some money, however, so consult with a professional.
Before you start spreading your mobile marketing message, you need to listen first. Keep an ear to the ground to discover what needs and aspirations your customers have, and then provide something of value in those directions. Research what your competitors are doing with their campaigns and determine whether or not you may be able to do something similar.
A/B testing is a great tool you can use for mobile landing pages. This will help you test which strategies work and which ones don’t, which is as crucial to mobile site development as it is to creating standard web pages. Develop at the same time, two platforms for your mobile page (A/B), and see what platform is most effective with your consumers. Going forward, use the most successful page.
Set up accounts for all major social networking sites. This will make it easier for people to find your business. Keep your business focused on the basics at first and branch out from there. At bare minimum, make creating a Facebook page a business priority. Foursquare and Twitter are also important social networking sites to consider.
To recruit testers, ask friends and family. Have them test your site out for simplicity, the effectiveness of your ads and other parts of your campaign. For an unbiased opinion, hire a professional.
Do all the research you can on your audience. Base your strategies on facts and observations. Do not invest in a campaign that does not correspond to your audience. It’s important to know whether your audience is more likely to use their computer or cell phone on a daily basis. Which operating systems do they use for their phones? Your audience is sure to respond to a plan that was clearly designed for them.
Make sure the mobile marketing campaign can work on many different phones and operating systems. This includes cell phones, iPads and other wireless gadgets. Make sure the scripts you use will work across different platforms.
When calling or texting someone, remember there is a live person on the receiving end; therefore, it is important to be considerate of the time in which you call as well as the type of message you are sending. Take this into account.
Use a variety of online media to supplement your mobile marketing. Your content should be relevant to your page and you should put anything interesting in there that will get people coming back. Opportunities for interaction keep your customers interested in your products and services.
Make sure that links delivered through mobile marketing lead to both your mobile-designed site, for older phones, and your regular site, for the modern devices that can access it properly. It is best for you to avoid linking to your regular website if it employs Flash, though.
It is important to make your marketing efforts simple and easy for the user. It might be easy for your customers to fill out longer customer forms on their computers, but the small screens of smartphones can make even short surveys frustrating. Make it simple for people to sign up for your mailing list.
Mobile apps that are connected to your niche can be very useful for marketing purposes. People like apps that provide relevant and useful information. As you are developing an app, you can provide the user with a convenient means of finding your product or service as it pertains to the content of the app. You can also choose to offer the app at an affordable price to give yourself an additional profit stream.
When starting out with mobile marketing you should only launch one campaign at a time to determine what approaches are most successful. In this context, you want to measure success by the longevity of your campaign and not necessarily the sales numbers. Use what you learn from making your campaign last to build your next campaign.
Ensure that your mobile ad will work on all kinds of devices. You want your messages to have the same quality for any Android device, an iPhone or a Blackberry. It is much easier to have a simpler format and message so that all platforms accept it. Keeping it simple is what you should strive for in mobile marketing.
Keep your message clear and simple. The fewer clicks you require, the more success you will have. The keypad on most mobile devices is very small, which makes extensive typing a chore. Keep the message to a must know basis.
Do not send pointless messages to your customers. Make sure you always have something relevant to say when you take the time to message them. Nothing will sink a business faster than random, bothersome messages. You are not your client’s friend, so be precise and to the point with any message that you send to them.
Evaluate your message with a usability test. It will allow you to make sure your audience can view the material you are going to send out. Get permission to test out your messages on friends’ and family’s phones before your campaign goes live.
Mobile marketing can have a large impact on the success of your business, so it is important to learn all you can about it. With this you know what fits your own personal business needs, it makes things easier for you. Following the above tips, is a very good starting place.
