Require new subscribers to type their email address twice when signing up for your mailing list. Many people type quickly and don’t pay attention to what they’ve written. Asking them to enter it twice helps to cut down on these types of mistakes and ensures your emails get through.
You have to develop an email marketing plan that is compelling. This may take you some time and some experimentation. If something is not working for you, try a different approach. Even if something works great, there are still other things you can learn that may work even better so be on the lookout at all times.
If your firm already uses its own branding, make sure you incorporate it into your email marketing campaign. Keep the same color scheme every time, and don’t forget to incorporate your company’s logo in each message. Your audience will recognize your brand and learn to trust it in case you have not already established a good brand image.
There is no quicker and more personal way to reach your audience than through email. Keep your emails short to ensure you hang on to your reader’s attention. It is unlikely that most people will be interested in a lengthy treatise about light fixtures or cardboard boxes. You can share your website URL or phone number in your email, and ask readers to visit the website or call for more info.
Always be mindful of the fact that more and more individuals are using smartphones on a daily basis. Many of those users are likely to be your customers. These mobile devices have lower screen resolution than traditional computer screens and provide much smaller screen size. Make sure that you understand how these screens look, and how they show your email.
A major holiday is usually not the time for an important marketing campaign. People generally don’t spend as much time on the Internet during these major holidays, so they may never open your email, or open it too late to take advantage of your offer. Certainly there are exceptions to this rule. For example, emails advertising a holiday sale or a Black Friday campaign will attract attention at almost any time.
Test your subject line using two variations for the same email. For a single email, split your mailing list in half randomly, with each half receiving messages that have different subjects. You will learn which subject lines have the best open rates and which ones people ignore.
Don’t underestimate the power of your email marketing layout. It is tempting to use graphics, but spam filters can block logos, pictures, and animation more now than ever. It is important that key information is displayed in the text of your email. Make use of links that direct readers to your website where you can include all of the graphics you like.
It is important to obtain permission prior to adding someone on your email list. Without this, your messages may be flagged as spam. In addition to making you appear untrustworthy, unsolicited email messages can land you on an ISP’s blocked sender list.
Remember that the point of an email marketing plan is to build a reputation with your customer base. Cutting corners, using deceptive practices and targeting uninterested customers are all unacceptable. The business reputation you have is at stake here, so make sure that you take that into account.
The last thing you need is to be accused of sending spam, so be sure to take precautions to guard against this, including an email-list opt-in confirmation. Try sending out a confirmation email immediately after someone subscribes to your list. Give consumers two options in the email – click one link to confirm or another link to opt-out. Subscribers will appreciate your security efforts, and you’ll be able to prove that your emails are not spam if need be.
Create your email list from people who have requested to receive it. Don’t rent or buy a list. Instead, make up a list of contacts by using business cards of people you have met, and also by utilizing subscription sign ups within your site. This way, you can better guarantee relevancy and have a bigger impact on your business needs.
Only send emails that are pertinent and worthwhile; customers will unsubscribe if you bombard them with useless information. Sending emails with valuable information instead of always sending sales pitches will build customer confidence and credibility for your product. Talk about a solution to an issue your audience is encountering, a new product or a promotion in your emails.
You want to make sure that every client has chosen to receive your emails so they don’t feel like you are spamming them. If you do not get their permission, you will get a lot of spam complaints and perhaps lose customers all together.
A tip for someone who’s getting started in email marketing is to proofread their emails before sending them out. That should be a no-brainer, but it is an easy thing to forget. An email is a causal mode of communication, right? You should think again! An email marketing program is a critical part of your overall marketing strategy, and mistakes like ugly emails or emails that aren’t proofread can have wide-ranging impact on your business.
Have an eye catching subject line. Give them a good reason to open your message. Grab their attention by offering a free product, a huge discount or something else that catches their attention and makes them want to take advantage of the offer. Using a subject line like this will make it more likely that people will open your emails.
As you now know, email marketing is a strategy that still works. If you implement the advice found in this article and continue to find ways to better your email marketing campaigns, this strategy can work well for you for quite some time.
