Send coupons via Multimedia Messaging Service as a way to reward current customers or entice new ones. You can include promotional codes within your coupons. You can link these codes to a mobile site with a tracking code. Coupons are useful in both gaining new customers and rewarding your loyal customers.
Design email campaigns that are friendly to mobile devices to increase your success. Set it up so that your customers can click directly on your phone numbers rather than a link, and make sure if you do have links to other pages, that they are set up for mobile devices as well. The easier your emails are to read from a cell phone, the more valuable people will see you.
For your mobile site, it’s important to come up with ways to convey your information in as few words as possible. Lengthy pages with mass amounts of information are not effective and will just become lost in translation. Mobile marketing success can best be achieved when you keep your content clean and geared towards the sales.
Use trivia games or quizzes to get a better response from your mobile marketing. Most people like to interact with quizzes that are sent to their cell phone. While gaining interest from your consumers, you can gain feedback about your business through mobile quizzing.
If you want to get a maximum effect from mobile marketing, use many different marketing pieces all at once to give in-depth information about an upcoming event. For instance, send direct mail containing information on an event, like a 50% off sale. Then a couple of days before the event is going to happen, send an email and on the day of the event, send a text.
If you put maps that are friendly to mobile phones on your site, you can attract local visitors. If a customer is searching for a nearby business on their phone, your maps will allow them to find your store quickly and easily.
Create a campaign that is picture-to-screen. This type of campaign requires customers to take a picture and send it to you. Afterwards, they can send in their photos with a short code and have them displayed on the big screen. These pictures can then be shown on a television monitor or on digital billboards.
Be consistent when promoting your mobile strategy’s call to action. Use a variety of promotional venues, such as Twitter, Facebook, your site or even your store’s physical location. This will give your campaign maximum exposure, and allow your fans plenty of opportunities to sign up for your offers.
The customers within a market change slowly unless there is a major market upheaval, but do remember that customers using mobile devices can appear or disappear due to factors beyond your control. If you want to remain competitive, you must make sure you are offering the most current in terms of technology.
Try making a mobile app yourself. Customers will like the convenience of clicking on your app to search for special deals. This can also increase your brand recognition and foot-traffic. The price of an app can vary considerably so consult a professional regarding the development process.
When customers see your mobile marketing, any thing that they need to fill out needs to be fast and user-friendly. Keep in mind that completing involved forms when using a PC or laptop is no big deal, but can be time-consuming and frustrating when using a smartphone. Make it simple for them to add themselves to the mailing list.
Offer something that is valuable to the type of customers you want to entice. Your target audience will expect you to send messages aimed at their needs. Offer something that corresponds to the interests of your audience. For instance, business executives will enjoy receiving a coupon for a nice restaurant. Families of moderate income will respond favorably to family-oriented offerings.
Send out a message about your big sale to your marketing list an hour or so before the sale begins. The only exception is if your sale is going to start early in the morning. Doing so reminds the clients that there is something interesting going on.
Emphasize the access to special deals and the potential savings when you are soliciting subscriptions to your mobile marketing campaign. Mention it in other ads, on your website and on social networks. Consumers will be more likely to sign up for your mobile campaign if they think it will benefit them. Make it fun or interesting. Make the offer available for a “limited-time” to get people to take action.
Get yourself short codes that are dedicated as opposed to sharing them. It can be a little pricey, about $2,000, but it can be linked to your brand. With enough use, existing and potential customers will associate the dedicated short code with your business. It is well worth to money for the legal issues it can protect you from. You could be held responsible if you employ an unethical code sharing company.
Make it simple for your customers to forward your mobile marketing ads to their friends. Before you put the finishing touches on your promotion, be sure it is simple and desirable to forward it. For example, you might offer a prize to the recipient whose forwarded information brings the most new visitors to your website.
Once you read through these tips, you will begin to understand exactly what it really takes to be a good mobile marketer. What is true is that no matter what information you have at your disposal, it is critical to put it to use. Utilizing these suggestions will allow you to begin creating a promotion plan for your business.
