Tag Archives: send offers

Mobile Marketing

Adapt Your Marketing To Include Mobile Devices

A mobile marketing plan can be the key to expanding your business and increasing profits. However, you have to work hard at it to make it work. This can give you questions about where to start to market effectively. Don’t fret, the things you need to understand for mobile marketing are listed below.

No customer base every really changes unless the entire market dictates the change, but remember that mobile customers can come or go due to influences outside of your market. Keep up with the latest technological innovations and apply them to your marketing plan to stay competitive.

If you want your mobile website to be successful, you need to use SEO techniques. Google is the most widely used search engine through mobile devices and a great starting point for SEO.

Incorporate a discount offer or a promo code in any mobile marketing message you send out. If a customer receives a message with a discount offer inside, they are more likely to come to your site to check out what it is that you are offering to them.

On your site in particular, you need to learn to say more with less in your mobile content. Your mobile site needs to be concise and pertinent, not full of lengthy, keyword stuffed product pages and landing pages. When you are dealing with mobile marketing, you should just keep it simple.

Recruit friends to test your marketing methods before trying them on the public. For an unbiased opinion, hire a paid tester.

Mobile marketing is a great way to increase your profits. More people than ever are downloading apps and using social networking sites on their smart-phones. These excellent ideas can help you advertise your business on the forefront of technology. It is important to focus your marketing where your customers are.

If your business is conducting mobile marketing, you need to be familiar with the design and functionality of as many different mobile devices as possible. This will help you in creating successful sites, messages and other mobile marketing efforts. You should use numerous mobile devices. This will allow you to learn how they work and set up a site that is customized for navigation by someone who is using any device.

Attempting to go viral is always a good idea and can help your ad reach its maximum potential. If your potential customers agree that it’s worthy of sharing, they’re more likely to send it to friends and family members, resulting in a significant increase in the number of people exposed to your advertisement.

Although many people use their phones for texting, they are not necessarily familiar with the meaning of the abbreviations. If your marketing communications are not easily understood by recipients, the message is not likely to win you any sales.

Make it easy for the recipient of your ad to forward to friends and family and chances are, they will. When you are cleaning up your ads, make sure that they will be easy to send to others, and consider adding an incentive for those that do forward it.

Remember that people who are using a mobile device to see your website will have a harder time navigating. If you have a mobile marketing campaign, you want both home and mobile users to view your page easily, so optimize it for mobile devices, even if it looks a bit simplistic on a computer.

A/B testing is a great tool you can use for mobile landing pages. Testing is crucial to determine what is and is not working for visitors to your mobile page. Have two versions of your page and see which gets the highest number of conversions. Move forward with the most successful of the two.

While mobile marketing can be difficult, it does have the benefit that you can tailor ads based on location. Mobile marketing is an opportunity to use people’s location to your advantage; there are fewer location-based barriers. People take their mobile devices everywhere. Because of that capability, there are opportunities to take advantage of location based applications that are without precedent. Think about what this can mean for your business and how you may succeed with a location-aware strategy.

In your mobile marketing campaigns, make your emails mobile friendly to ensure success and effectiveness in reaching your customers. Give them the option of clicking on phone numbers instead of links, and make sure any pages your links take them to look good on a mobile device. It’s becoming more popular for people to check email on a phone, so the emails you send need to take this into account.

Use QR codes in order to widen your branding and to appeal to your customers. These codes are an easy and popular way for businesses to give their customers special discounts and coupons, or even share promotions with them. Anyone with a smart phone can capture and use them. QR codes let your reach your customers easily and quickly with relevant information.

Stay current. It’s easy to go overboard when entering the mobile marketing arena. Be sure your messages have a purpose. Make sure your potential customers are interested in the information you send out. Build customer loyalty by providing your customers with what they want.

Don’t neglect your traditional online presence and put your website to use. Use your website to advertise your mobile sites and smartphone apps. Make sure you have clear links that encourage your customers to use your mobile applications when they are not on their computers, as they will appreciate the way you are trying to fit in with their busy lifestyle.

Be somewhat stingy with how often you send offers. Studies have proven that the best frequency to send offers out is a little less than once a week. You want your customers to feel as if they are going to miss out on a fantastic opportunity if they don’t jump on the offer immediately. When it comes to making special offers, there is such thing as too much of a good thing. Customers will not consider a deal special if they believe they can get a comparable deal in the near future.

So, as you have seen, it is true that mobile marketing requires research, work, and effort to start bringing in the profits. It is also accurate that in order to see results that you have to keep at it. Keeping the aforementioned tips in mind, you are well on your way to being successful with it.

Richard Vanderhurst

Using Mobile Marketing To Improve Your Business’s Visibility

There are so many choices when it comes to building a mobile marketing strategy for your business that it’s hard to know where to begin. The following mobile marketing tips will give you helpful information on how to succeed with this innovative technology.

A key tip to having an effective mobile marketing campaign is to conduct a usability test first, before going live. Verify your message delivery system is functional before before beginning your marketing campaign. Get the opinion of friends and coworkers on the content of your marketing managers.

Instead of sharing dedicated short codes, buy them. The codes will be linked with your brand, even if the price is a bit steep. If you are persistent, people will start to associate your short code with your company. That is not a lot to pay in order to avoid legal troubles. Note that you too can get into trouble if any code sharing company decides to abuse the system.

You should link your website to your social media site to get more exposure. This will make it easier for your customers to find you. They are unlikely to search for your social presence, but if you include a link, they can easily find the page.

It is important to have your own dedicated short code. It’s more expensive, but it will protect your brand. This will also improve your legal coverage if needed.

Give customers something, and get ready to receive much more in return. It’s important to offer incentives with any mobile marketing endeavor. This can be as simple as a weather update or event information. Offering a coupon would increase your customer base and the amount of profits your campaign earns.

Offer your customers an option to leave feedback; this will help you improve your products and services. Customer input is valuable, regardless of whether it’s positive or negative. You should seek out customer feedback at every opportunity.

Do not randomly message your clients. Every message you send should contain information that matters to your readers. You do not want to fail because you send random messages. Readers can get random entertainment from their friends. They prefer to receive quality content from businesses.

Keep it simple, informative, and brief. Your customers should be able to get access to the desired information with a minimum of clicks. A mobile keyboard can be a hassle to work with because it is so small. So keep your mobile marketing campaign at a minimum.

Do not send offers too often. You should be more successful if you send offers two or three times each month. Get your customers to believe that they’ll miss an opportunity if they don’t quickly act on the offer. If a customer thinks another offer is coming up, they might not take action.

Investigate your target market. Know them and what their preferences are before you spend lots of money on mobile marketing. For example, what is your customer’s preferred method of contact? What operating systems do their phones use? By knowing your audience, you will understand how to communicate with them better.

When you are promoting a big sale, that is the perfect time to send out a mobile alert to your clients. Just be sure not to wake them up. This will remind your customers that you have something big going on that they should check out.

Avoid sending texts to consumers in the early morning or late evening. Regardless of how enthusiastic customers are about your products and services, and regardless of how appealing your text message content is, it is highly unlikely that a customer is going to be thrilled about receiving a text message while they are sleeping, or as soon as they wake up.

You should use A/B testing while developing your mobile page. Testing is important in the mobile world, just as it is in any other environment. For your landing page, have two different versions and see which is more successful. You can use this information to select the best landing page.

Implement a usability test. If your customers can not see what you are forwarding to them, your efforts will be wasted. If this task will be a great burden, see if you can enlist the assistance of friends, co-workers and family to test the various components of your mobile website their their device.

Pay close attention to what your competitors are doing, this is a great way to gain an edge in social marketing. You need to stand apart from the competition.

Give people discounts or promo codes along with your marketing messages. If a customer gets an incentive to check out your site, they will be more likely to do so.

Use a variety of ways to communicate your marketing efforts. This will be much more effective. For instance, you can start by sending out flyers to your customers to let them know about a discount in advance. You could send out an email a few days before the event, and then send a follow up email shortly before the sale is to start.

Use mobile marketing in conjunction with all relevant online functions. Your content should be relevant to your page and you should put anything interesting in there that will get people coming back. You will increase your sales if visitors are able to be active on your site.

Mobile apps that deliver valuable, targeted information to your customers will boost your mobile marketing efforts. Some of the most popular apps provide useful tips and helpful information. You can try to put in some links that advertise your products and services in order to generate more sales and don’t forget to consider selling the app so you can profit from it as a standalone product.

Hopefully, you have grasped that there are some fundamental principles that apply to all the different mobile marketing strategies you could call upon. The difference is their approach to technology and application. The best way to choose the right one for you is to do a little research, and find one that works for your business and budget.