Tag Archives: successful mobile marketing

Richard Vanderhurst

Techniques For Mounting A Successful Mobile Marketing Campaign

Mobile marketing can be an essential part of business planning, but understanding it and creating the right marketing plan can be tricky. There are a lot of codes, formats and techniques that you will need to decipher and choose from when you are attempting mobile marketing. Keep reading for some guidelines on implementing an effective mobile marketing campaign.

Have clear objectives to focus on before engaging in mobile marketing. In the beginning, understand what you are trying to achieve with your mobile marketing. Are you trying to increase sales through your existing sales base, or are you trying just to keep them involved and retain them for the long term?

Evaluate your message with a usability test. You want customers to have the option of viewing your messages on a variety of mobile devices. Ask your family and friends to accept testing messages from you, check them and give you feedback before you formally launch your mobile campaign.

Know your targeted audience! Use research findings based on their age, sex and even race if applicable to understand them better. Your customer will be delighted to receive discounts on items that they really need or want.

Try to make it as easy as possible. In order to truly be successful, you need to learn how to minimize the amount of clicks and keep your process simple. Remember that the keypad in mobile devices are very small and typing is not easy. So keep your mobile marketing campaign at a minimum.

Be somewhat stingy with how often you send offers. The highest results come from messages that are sent a few times a month. Create a sense of urgency and let your customers know that failure to act may cause them to miss out on a great deal. If your customers know you’ll make another offer in a few days, they’ll just put off their purchase.

Mobile marketing will definitely attract customers, but you have to make sure it works on all mobile devices. If your campaign does not work on all popular mobile devices, you will likely lose tons of customers due to technical issues.

One of the most effective ways to raise profits is to do mobile marketing. Nowadays, many people use their phones for downloading apps or browsing social networking sites. Both of these places are fantastic marketing locations. Bring your marketing efforts to the places your customers already are.

You can gain an advantage by keeping an eye on what your competitors have been doing. It’s imperative to distinguish yourself from your competition.

You test your websites and related ads on various browsers. In the same way, you should also test mobile websites and related mobile ads on different mobile devices. Cell phones come in a variety of screen sizes, and they support a variety of different browsers, too. Your website and content might look different on each device. Find out which devices are popular among your customers, and make sure your mobile campaign is compatible.

The key with mobile marketing is location. Your customers will have their mobiles with them at all times and know where you are thanks to this type of marketing. This opens up new location-based options that do not exist anywhere else. Location awareness is an important aspect of mobile marketing: make sure you plan your strategy accordingly.

Give your customers the chance to send feedback through a quiz or trivia games via their mobile devices. This gives a great boost to your marketing campaign. If a question is sent to a mobile user’s cellular device, they are likely to respond. Use a quiz to collect feedback and reviews from your customers in a manner that is entertaining and engaging.

Listening to the wants and needs of customers is the first step to successful mobile marketing. Figure out what customers need, and fill that need. Use your phone to see what the competition is doing, and use their ideas if they would work to boost your business.

Add maps and directions to your website that are mobile friendly. Many people use their mobile devices to help them get to and from various locations. Make it easy for them to get to you. Make sure that all of your maps are clear on mobile devices, along with being found easily in mobile searches. Also, add a link that can take the viewer to Google Maps if they need turn-by-turn directions.

You will have to learn more about mobiles and mobile websites to understand how you can optimize your material for a mobile platform. Sample many different types of mobile devices to give yourself the best possible idea of things that your customers experience.

Don’t send random messages to your customers. Make sure you are giving your customers relevant and interesting content. A marketing campaign that starts sending out random or useless texts will not be a success. Customers need quality information from your mobile marketing.

Make certain that your mobile marketing content is visible and function on every platform. Keep up with technology and know what people are using. Learn how to streamline your mobile marketing campaigns, so uploads are quick and information. To get the most out of your campaign, make sure that the script you are using is compatible with all of the different devices.

Mobile marketing customers can be influenced by outside forces and that can cause you to lose or gain customers outside of your efforts. For example, technology issues can cause you to lose some of your business, so it is essential for you to stay updated on advances in this area in order to keep up with or surpass the competition.

Research about your audience. Understand who your audience is and what their needs are before you invest your money into a mobile marketing campaign . Find out how much your customers use their cell phones. Which operating systems are in place on their phones? Learn about your potential audience, and you’ll be better able to reach them.

Mobile marketing can propel your business forward, so it is important to understand the techniques to utilizing it properly. It will be easier to understand what you need. Following the tips listed above is a great place to start.

Richard Vanderhurst

Tips For Successful Holiday Mobile Marketing Campaigns

Modern business practices make mobile marketing a necessity, however finding the right strategy can be troublesome. With the many technologies, codes, formats and techniques, it can be tricky to find the right combination for your needs. Here are some excellent tips for successful mobile marketing techniques.

Use your mission statement to keep your efforts focused. If you have a clear definition of your principles, it’s easier to create a marketing plan that fits them.

Keeping your ears open is the key to building a successful mobile marketing strategy. Seek feedback from your target market and use it to make important decisions. Research what your competitors are doing with their campaigns and determine whether or not you may be able to do something similar.

Don’t get too aggressive sending out offers. Marketing data shows that the optimal offer frequency is between once a week and 2-3 times per month. Your customer should think he will miss out if he doesn’t act now. If they get comfortable seeing too many offers, they might be inclined to disregard this offer.

Do your work for your readers and not yourself. Knowing the goals and desire of your buyers is the fundamental principle of mobile marketing. If you are not aware of what your customers want, it is going to be very difficult to sell them anything. Therefore, when you first meet a customer, you should try to find out exactly what they are looking for.

Try using dedicated short code. It may cost more up-front, but the additional protection it gives your brand can be priceless. It offers some legal protection for you as well.

Offering a way for the recipients of your mobile marketing ads to give feedback is a great way to find out how you are doing and possibly bond with a customer. Appreciate customer feedback when you get it. Positive or negative, it is worth considering what their feedback means to you and your business.

Tell people you will be announcing sales that they can only get if they are a part of your mobile marketing campaign. Talk about it on your site and social media and place ads about it. By presenting your campaign in a helpful manner, your readers are more likely to sign up. Present it as a popular and fun way of staying updated about your offers.

Send a reminder to everyone on your mobile marketing list a few hours prior launching a big sale or event, provided that it is an acceptable hour to send texts. It will give your clients a gentle nudge and remind them that you have an event happening that they may be interested in.

Use various marketing items simultaneously to provide event information for a larger impact. For example, use a direct mail campaign to inform customers of an upcoming sale. Try sending an email the week prior to the event with a text reminder about an hour prior to the sale.

When starting out with mobile marketing you should only launch one campaign at a time to determine what approaches are most successful. Measure your marketing success, not by immediate returns, but by the long-term effectiveness of your campaign. Use this formula to be successful with a new campaign for years to come.

To help your mobile marketing be successful, you should promote it in as many ways as possible. Use your social media networks, as well as your physical store in order to promote your mobile marketing efforts. This gives you optimal exposure, and lets the interested customers have options for getting involved with your business.

Add features to your website like directions and maps, and make sure they are mobile-friendly. Many consumers will turn to their mobile devices when they are trying to reach your store. Look into the best ways to allow for easy access to you. Check that the maps and directions you provide display well on different mobile devices and work properly with mobile searches. Build in a link that takes the visitor to Google maps for exact directions.

If you decide to incorporate SMS messaging as part of your mobile marketing campaign, you should clearly state how frequently messages will be sent when customers opt-in, and have an easy way to opt-out. If done without regard to the correct guidelines, SMS can have a negative impact on the overall marketing campaign because it will have the imposition of notification systems. SMS can be very bothersome. For these reasons, you must make certain that your SMS marketing plan includes only those customers who have opted in. You must also be certain to send only the number of texts you have agreed to monthly. This is a great way to build up your brand loyalty.

If you plan to create an app for your company, you must create one that gives your customers something that serves them convenience and answers to their problems. Potential customers have no use for junk apps that serve no useful purpose or interesting function.

Mobile marketing is one of the best ways to watch your profits rise. More people than ever use their phones to check social media sites and to download applications. Both of these serve as excellent mediums for marketing your business. Take your marketing closer to where your customers are located.

When you set up social networking pages about your business, add links back to your webpage to make it easy for others to find you. Most people will not look you up on social networks, if you do not tell them about your page.

Be wary of the time of day you text your customers. Not too late not too early. Even your very best customer will be irritated by receiving a text message in the early morning or late at night, no matter what the message says.

As you have seen, it’s important to understand how to implement these mobile marketing techniques to best suit your business. Once you understand your options, you’ll be able to choose the best techniques for your own business. Understanding the information and tips offered above is good way to take the first steps in launching a mobile marketing campaign.